The Disney Classic You Think You Own - But Do You?? Walt Disney's Original Animated "101 Dalmatians"

BURBANK, CA, Mar 04 (MARKET WIRE) --
The doggone original is back, and better than ever! Walt Disney Studios Home
Entertainment is proud to present "101 Dalmatians: Platinum Edition" on DVD
for the first time in nearly a decade on March 4, 2008. This highly sought after
animated feature has been restored with enhanced audio, video and howlingly
fun bonus material, allowing a whole new audience to enjoy one of the last films
to
bear the personal touch of the legendary Walt Disney himself.

Fans of the franchise who think they already own this animated masterpiece
may want
to take a second look at their home entertainment libraries. While they might
own
"101 Dalmatians II: Patch's London Adventure" or the live-action version of
"101 Dalmatians" or its sequel, "102 Dalmatians," it's been nearly a decade
since the
ORIGINAL "101 Dalmatians" has been available on DVD or any other home
entertainment format. Since then based on Census data, 32 million kids have
been born and an additional 97 million households bought their first DVD players
so chances are you won't spot the original on DVD in your collection*!

This time the two-disc "101 Dalmatians: Platinum Edition" DVD is available
only for
a limited time!

With "101 Dalmatians: Platinum Edition," the tale of newlywed pooches
Pongoand Perdita and their diabolical nemesis Cruella De Vil has been carefully
restored
to deliver technically advanced sound and video definition that will have fans
young and old rolling over and begging for more. And they'll get more, with all
new, never-before-seen bonus features. Kids will love the Virtual Dalmatians
game where they can adopt, train, and care for a virtual puppy; newly
unearthed songs deleted from the film; and a brand new recording and music
video of the classic song "Cruella De Vil" performed by Selena Gomez. For
collectors, there are new behind-the-scenes featurettes, film facts, and a look
into
the personal correspondence between Walt Disney and the author of the original
"The One Hundred and One Dalmatians" book, Dodie Smith.

BONUS FEATURES
--------------

-- Disney's Virtual Dalmatians--Adopt, name, train, and care for your
own virtual puppy...over 101 gameplay possibilities!
-- Puppy Profiler--A dog can't be too careful when picking the right
"pet" human. An entertaining quiz helps match up the best dog and
people personalities.
-- 101 Pop-Up Trivia Facts for the Family--Discover One Hundred and
One Things You Never Knew about the movie as you watch it.
-- All-New Cruella De Vil Music Video--The Classic song "Cruella De
Vil" gets a contemporary twist when Disney Channel star Selena
Gomez performs it in a brand new video.
-- Redefining the Line: The Making of 101 Dalmatians--Considered by
many critics to be one of the best and most innovative Disney
animated films, get a sneak peek into the making of 101 Dalmatians
and its innovative Xerography animation process.
-- Cruella De Vil: Drawn to Bad--Inspired by flamboyant early
Hollywood starlet Tallulah Bankhead, Cruella De Vil has become an
iconic villain that movie fans love to hate. Marc Davis, an
animation legend and one of Disney's immortal "nine old men"
reveals how her character came to be.
-- Sincerely Yours, Walt Disney--Experience the actual correspondence
between Walt Disney and "The One Hundred and One Dalmatians" book
author Dodie Smith during the movie's production.
-- Deleted Songs--Songs written for the film but never used, finally
come to life!

When Pongo and Perdita, a pair of adorable Dalmatians, play Cupid for
theirhuman pets, wedding bells ring! The dogs become the proud parents of 15
winsome puppies, but their happiness is short-lived. The wicked Cruella De
Vil wants to buy all the puppies -- to make a coat! When her dastardly offer is
turned down, she orders her bumbling henchmen Horace and Jasper to abscond
with the puppies as well as every other Dalmatian puppy in London. Pongo and
Perdita must rally a network of animals across England to help find Cruella's
secret hideaway and save the lives of 99 precious pups.

STREET DATE: March 4, 2008
-------------------------------------------
Suggested retail price: U.S. $29.99, Canada $36.99
Feature run time: 79 Minutes
Rated: "G" Bonus materials not rated and may not be
subtitled
Technical specifications may only apply to
feature
Aspect ratio: 1.33:1 full-screen aspect ratio
Sound: All-new Disney-enhanced Home Theater Mix
Dolby Digital 5.1 Surround Sound
Languages: English, French, and Spanish language tracks
Close captioned in English
FastPlay: FastPlay enabled

*Based on data from CDC & Census websites; approx. 4MM births per
year of which about 106K are new moms.

Walt Disney Studios Home Entertainment, a recognized leader in the home
entertainment industry, is the marketing, sales and distribution company for
Walt
Disney, Touchstone, Hollywood Pictures, Miramax and Buena Vista product, which
includes DVD, Blu-ray Disc(TM) and electronic distribution. Walt Disney Studios
Home
Entertainment is a division of The Walt Disney Studios.

These press materials are available in electronic form at
www.BVHEpublicity.com

Copyright Buena Vista Home Entertainment, Inc.

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