MEDSEEK and CPM Marketing Group Join Forces to Offer Hospitals a Unique Customer...

Tue May 20, 2008 3:49pm EDT

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MEDSEEK and CPM Marketing Group Join Forces to Offer Hospitals a Unique Customer Communication Tool

Hospitals now able to provide personalized health information to
patients using their existing Web presence using intelligent CRM
technology
BIRMINGHAM, Ala.--(Business Wire)--
A recent survey conducted by HIMSS Vantage Point shows 160 million
people in the United States have gone online for health information.
This continuing reliance on the Internet for health information has
led to an exclusive partnership between two industry leaders, MEDSEEK
and CPM Marketing Group, to provide hospitals with the first Cross
Media CRM(TM) solution. MEDSEEK will utilize CPM Marketing Group's
newly enhanced Instant-CRM(TM) (ICRM) Web service to allow hospitals
to communicate one-to-one with customers/patients on the Web.

"Customers that use the Web for health information will leave a
site quickly if the content is not relevant or not what they want. It
is very difficult to develop a customer e-experience that fits
everyone and fulfills each individual's needs, but now with Instant
CRM we can do that," said John Hallick, President and CEO of CPM
Marketing Group, headquartered in Madison, Wisconsin. He further
explained that ICRM is an interactive Web service that delivers
real-time, personalized CRM communications to every user based on
individual health needs. The system is designed to interactively and
incrementally control the content displayed on the hospital Web site
to enhance and personalize the consumer "conversation."

"Consumers and patients are seeking personalized health
information regarding services and wellness programs focused on them,"
said Peter Kuhn, President of MEDSEEK.

"The ability to offer a highly interactive personalized web
experience using the capabilities of ICRM and MEDSEEK's Enterprise
eHealth solutions gives our customers very distinct competitive
advantage. Our joint offering provides clients with a solution to
understand their patient's needs and build a specific marketing
strategy to meet those needs, every time they come online," said Kuhn.

CPM's ICRM is an ideal complement to MEDSEEK's Channel Manager
tool. Channel Manager provides context-sensitive content delivery for
Web sites enabling the site to dynamically populate with information
based on the user's current activity on the site.

"CPM identified MEDSEEK as a partner because they push the
envelope in the development of leading edge enterprise e-health
solutions, such as Channel Manager. Our companies have a strong
working relationship at the highest level and a commitment to continue
improving upon personalized customer communications," said Hallick.

About MEDSEEK

Birmingham, Alabama-based MEDSEEK provides healthcare
organizations with Enterprise eHealth solutions to fully engage and
strengthen relationships with key constituents-physicians, patients,
employees, and consumers. By connecting information and communities to
foster an enhanced experience with the organization, hospitals will
improve community advocacy, revenue and patient throughput, and
clinical decision making. MEDSEEK's comprehensive technology platform
and strategic consulting services create the infrastructure and
provide the thought leadership for hospitals to deliver the most
powerful Portal solutions. With more than ten years' experience and
600+ hospital customers, MEDSEEK has the experience and expertise to
meet the diverse needs of the healthcare community. MEDSEEK also
maintains offices in California and Mississippi. For more information,
visit www.medseek.com or call 888-MEDSEEK.

About CPM Marketing Group

CPM Marketing Group, headquartered in Madison, Wisconsin, is a
pioneer in the development of Customer Relationship Management (CRM)
solutions, including database development, intelligent healthcare
marketing systems and predictive market segmentation. CPM's integrated
solutions allow healthcare organizations to maximize their customer
relationships through market analysis, strategic planning and targeted
personal communications. Our solutions operate from an accessible,
customer-centric database that includes comprehensive individual and
household data extracted from institutional and external research
sources. CPM's suite of software tools provides easy and secure access
to data for individual snapshots of patients and health consumers on a
segment-of-one basis. For more information, visit www.cpm.com, call
(800) 332-2631 or e-mail marketing@cpm.com.

Amendola Communications for MEDSEEK
Lindsey Karberg, 480-664-8412
LKarberg@acmarketingpr.com