Danskin Selects PowerReviews To Provide Online Customer Reviews

- Danskin Uses PowerReviews to Drive Sales Leads -
SAN FRANCISCO--(Business Wire)--
PowerReviews(TM) (www.powerreviews.com), the Internet's most
comprehensive developer of customer-review solutions for retailers and
their shoppers, announced today that Danksin (www.danskin.com) the
leading producer of dance and active wear for women, has chosen
PowerReviews to harness the power of its customer reviews, increase
sales and build stronger customer relationships.

"PowerReviews allowed us to easily deliver customer-friendly,
highly-informative product reviews," said Eric Nadler, VP of Sales
Operations and e-Commerce for Danskin.com. "Not only was the
integration and start-up process quick and easy, but the feature has
caught on quickly and been very popular with our customers.
User-generated content in the form of written comments and photos has
been a huge plus for our site."

The PowerReviews technology platform for collecting, organizing,
structuring and moderating relevance-based reviews helps online
retailers significantly leverage customer reviews and boost their
sales by giving shoppers access to the most meaningful reviews from
people just like them. The user-generated content and community drives
the highest sales uplift in the industry.

"We are thrilled to work with Danskin to provide highly relevant
product reviews to their customers," said Jay Shaffer, VP of Sales and
Marketing for PowerReviews. "Today's savvy online shopper wants more
than just a proper fit. They also want to know if the product is
lightweight, stylish, breathable, great in cold weather or ideal for
running. With our review solution Danskin's shoppers will get just
that - and a lot more!"

About PowerReviews

PowerReviews (www.powerreviews.com) is an enterprise solutions
company that provides customer reviews and social merchandising
solutions to multi-channel retailers and their shoppers. Our
technology platform for collecting, organizing, structuring and
moderating relevance-based reviews helps online retailers
significantly boost their sales. PowerReviews' user-generated content
and community drives the highest sales uplift in the industry, and in
addition to working with more than 200 online retailers, including
Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, and The Sports
Authority, we have also launched our own shopping portal, Buzzillions
(www.buzzillions.com). The company is based in San Francisco and is
backed by Menlo Ventures and Draper Richards.

About Danskin.com

Danskin.com is the official online presence for the distribution
of Danskin apparel. Danskin is a leading brand of girls' and women's
activewear, dancewear and legwear. For over 125 Danskin has been
committed to designing and producing comfortable, high quality apparel
perfect for dancers' and active women's needs.

for PowerReviews
Jennifer Johnson Avril, 718-871-7117
jen@verbfactory.com

Copyright Business Wire 2008