IIJ Adds DRM Function to the Flash Video Distribution Solution

NEW YORK, April 13, 2008 (PRIME NEWSWIRE) -- Internet Initiative Japan Inc.
(IIJ) (Nasdaq:IIJI) (TSE1:3774), one of Japan's leading Internet access and
comprehensive network solutions providers, today announced the immediate release
of a DRM(*) function for the Flash Video Distribution Solution. This addition
addresses the problem of unauthorized copies and other risks related to
distribution of Adobe (R) Flash (R) Video, providing both copyright protection
and high quality video distribution.

Adobe Flash Video is a convenient video format that can be viewed on the Windows
and Mac OS as well as other platforms, and the Flash Video Distribution Solution
is a service for high-volume video distribution providers. The Flash Video
Distribution Solution provides a large distribution platform that creates a
stable, high-quality environment for distributing streaming content as well as
live broadcasts of various events, and that obviates the need for installing
equipment at the customer's premises.

IIJ is contributing to the growth of the Internet-based video distribution
market through the Flash Video Distribution Solution and by providing a
high-quality content distribution platform for acTVila, a television portal site
for digital television.

Adobe Flash Video

Adobe Flash Video is a video format developed by Adobe Systems Inc. that gained
notoriety via the YouTube service in the United States. This video format can be
viewed on the Adobe Flash Player, which is installed on 700 million computers
and mobile devices worldwide. The release of the Adobe Flash Media Rights
Management Server on April 14, 2008, provides DRM functions.

* DRM is a copyright management technology that controls the number
of views, the viewing period, and computer used to view digital
content, and thus prevents the unauthorized use of this content.

* Adobe and Flash are trademarks or registered trademarks of Adobe
Systems Incorporated.
About IIJ

Founded in 1992, Internet Initiative Japan Inc. (IIJ) (Nasdaq:IIJI) (Tokyo Stock
Exchange TSE1: 3774) is one of Japan's leading Internet-access and comprehensive
network solutions providers. IIJ and its group of companies provide total
network solutions that mainly cater to high-end corporate customers. The
company's services include high-quality systems integration and security
services, Internet access, hosting/housing, and content design. Moreover, the
company has built one of the largest Internet backbone networks in Japan, and
between Japan and the United States. IIJ was listed on NASDAQ in 1999 and on the
First Section of the Tokyo Stock Exchange in 2006. For more information about
IIJ, visit the IIJ Web site at www.iij.ad.jp/en/.

The Internet Initiative Japan Inc. logo is available here

The statements within this release contain forward-looking statements about our
future plans that involve risk and uncertainty. These statements may differ
materially from actual future events or results. Readers are referred to the
documents furnished by Internet Initiative Japan Inc. with the SEC, specifically
the most recent reports on Forms 20-F and 6-K, which identify important risk
factors that could cause actual results to differ from those contained in the
forward-looking statements.

This was released in Tokyo on April 14, 2008.

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CONTACT: IIJ Corporate Communications
+81-3-5259-6310
press@iij.ad.jp
www.iij.ad.jp/