Transformers: Revenge of the Fallen: The IMAX Experience Hits $30 Million Milestone...

Transformers: Revenge of the Fallen: The IMAX Experience Hits $30 Million
Milestone in a Record 12 Days

Strong Second Weekend Propels IMAX Release Past $30 Million Mark Globally

IMAX Release Generates More Than 10% of the Film's Total Box Office on
Less Than 2% of the Screens

LOS ANGELES, July 5 /PRNewswire-FirstCall/ - IMAX Corporation (NASDAQ: IMAX;
TSX: IMX) today announced that the Paramount Pictures release Transformers:
Revenge of the Fallen: The IMAX Experience, directed by Michael Bay and
featuring scenes filmed with IMAX(R) cameras, posted strong second weekend
results, with an estimated $4.6 million coming from 169 IMAX(R) theatres
domestically during the three days from Friday, July 3 through Sunday, July 5.
The IMAX release contributed more than 10% of the film's $42.5 million weekend
total on less than 2% of the screens.
The film also generated approximately $1.4 million from IMAX theatres
internationally, bringing the worldwide IMAX total to over $30 million in the
first 12 days of release.
"The continued growth of our network enables us to deliver larger box office
returns faster than ever before," said IMAX CEO Richard L. Gelfond. "We're
very happy with the continued performance of the film, and we're encouraged by
the strong consumer appetite for The IMAX Experience(R) in new markets."
"Michael Bay's powerhouse film continues to resonate with IMAX moviegoers
around the world, and we're pleased with its record-setting performance,"
added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "The
special IMAX sequences have added an extra level of excitement to the IMAX
release and we once again have reason to thank Michael, Steven Spielberg and
our partners at Paramount."
Transformers Revenge of the Fallen: The IMAX Experience features select scenes
filmed with IMAX cameras. Director Michael Bay has seamlessly integrated the
IMAX footage with state-of-the-art CGI and visual effects to create an
unprecedented look and feel for the sequel to Transformers. The movie
sequences shot in traditional 35mm have been digitally re-mastered into the
unparalleled image and sound quality of The IMAX Experience with IMAX DMR(R)
(Digital Re-mastering) technology. The IMAX DMR scenes appear in the
traditional "letterbox" shape, while scenes shot with IMAX's cameras will
expand vertically on the IMAX screen.
Every IMAX theatre is specially designed to put the audience IN the movie. The
unique theatre geometry of an IMAX theatre combined with crystal clear images,
laser-aligned digital sound and maximized field of view provides the world's
most immersive movie experience.
Paramount Pictures and DreamWorks Pictures Present In Association with Hasbro
A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A
Michael Bay Film Transformers: Revenge of the Fallen starring Shia LaBeouf,
Megan Fox, Josh Duhamel, Tyrese Gibson, Kevin Dunn, Julie White, John Benjamin
Hickey, Ramon Rodriguez, Isabel Lucas and John Turturro. The film is directed
by Michael Bay from a screenplay by Ehren Kruger & Roberto Orci & Alex
Kurtzman. The producers are Don Murphy & Tom DeSanto, Lorenzo di Bonaventura
and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay,
Brian Goldner and Mark Vahradian. Based on Hasbro's Transformers(TM) Action
Figures. This film has been rated PG-13 for intense sequences of sci-fi action
violence, language, some crude and sexual material, and brief drug material.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies. The
worldwide IMAX network is among the most important and successful theatrical
distribution platforms for major event Hollywood films around the globe, with
IMAX(R) theatres delivering the world's best movie presentations using
proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R), technology. IMAX DMR is the
Company's groundbreaking digital re-mastering technology that allows it to
digitally transform virtually any conventional motion picture into the
unparalleled image and sound quality of The IMAX Experience(R). The IMAX brand
is recognized throughout the world for extraordinary and immersive
entertainment experiences for consumers. As of March 31, 2009, there were 371
IMAX theatres (250 commercial, 121 institutional) operating in 43 countries.
IMAX(R), IMAX(R) 3D, IMAX(R) DMR, The IMAX 3D Experience(R) and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information about the
Company can be found at www.imax.com. You may also connect with IMAX on
Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imaxnews) and
YouTube (www.youtube.com/imaxmovies).

This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include, but are not
limited to, general economic, market or business conditions, including the
length and severity of the current economic downturn, the opportunities that
may be presented to and pursued by the Company, the performance of IMAX DMR
films, conditions in the in-home and out-of home entertainment industries, the
signing of theatre system agreements, changes and developments in the
commercial exhibition industry, the failure to convert theatre system backlog
into revenue, investments and operations in foreign jurisdictions, foreign
currency fluctuations and the Company's prior restatements and the related
litigation and ongoing inquiries by the SEC and the OSC. These factors and
other risks and uncertainties are discussed in the Company's most recent
Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

SOURCE IMAX Corporation

Media: IMAX Corporation, New York, Sarah Gormley, (212) 821-0155,
sgormley@imax.com; Entertainment Media: Rogers & Cowan, Los Angeles, Jason
Magner, (310) 854-8128, jmagner@rogersandcowan.com; Investors: IMAX
Corporation - New York, Heather Anthony, (212) 821-0121, hanthony@imax.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com