Sears Holdings Pioneers Social Networking Platforms with MySears.com and MyKmart.com

Sears Holdings Pioneers Social Networking Platforms with MySears.com and
MyKmart.com

New Interactive Community Web sites Provide Leading Tools Giving Customers A
Voice to Share Insights, Personal Experiences and Make Smarter Purchasing
Decisions

HOFFMAN ESTATES, Ill., May 7 /PRNewswire-FirstCall/ -- Sears Holdings today
announced the launch of its innovative interactive platforms, the MySears and
MyKmart Communities (www.mysears.com and www.mykmart.com). MySears and MyKmart
allow customers to share their insights, experiences and product reviews by
creating a two-way dialogue between the retailers and their customers through
discussion forums, blog entries, ratings, reviews, polls and surveys, and an
exciting new idea suggestion area and platform to leave comments. The MySears
and MyKmart Communities demonstrate each store's commitment to interacting
with and responding to customers as it has done throughout its 125 year
history.

The MySears and MyKmart Communities' launch supports Sears Holdings' belief in
the power of community and in creating new and better ways to engage its
customers, associates and vendors who are invited to register, create a
profile, upload photos, share their personal experiences and ideas, and
connect with each other. Members help Sears and Kmart as well as fellow
customers by writing product reviews, participating in discussions and
contributing ideas. In fact, the newly-launched Ideas feature invites members
to contribute recommendations which are then commented on by other members and
ultimately considered for implementation by Sears Holdings' management. Nearly
all content on the MySears and MyKmart Communities will be written and
contributed by customers.

"The ability to engage and interact with our customers is key to both our
mission and our future," said Rob Harles, vice president, Community, Sears
Holdings. "The MySears and MyKmart social networking communities offer
customers a highly-versatile venue to connect with other like-minded
individuals and get informed advice on their purchases. In addition, it gives
them the platform to have their voices heard and help us make vital
improvements to our stores and services."

The MySears and MyKmart Communities are highly integrated with Sears.com and
Kmart.com to offer customers a richer shopping experience. Both Sears.com and
Kmart.com feature reviews and discussions generated from the Communities.
Likewise, the MySears and MyKmart Community Web sites enable customers to view
all of Sears and Kmart's online product offerings, read and write product
reviews, browse the site by categories and purchase products without leaving
the MySears and MyKmart Community sites.

Membership in the MySears and MyKmart Communities is free. Following a soft
launch in June 2008 under the Web site sk-YOU.com, the MySears and MyKmart
Communities have quickly attracted a large and growing membership of more than
200,000.

The MySears.com and MyKmart.com platforms were developed by Viewpoints
Network, a social technology and media company that is focused on building
online communities that help consumers make smarter purchase decisions.

ABOUT SEARS HOLDINGS CORPORATION
Sears Holdings Corporation is the nation's fifth largest broadline retailer
with approximately 3,900 full-line and specialty retail stores in the United
States and Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance. Key proprietary brands include Kenmore, Craftsman and
DieHard, and a broad apparel offering, including such well-known labels as
Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart. We are the nation's largest
provider of home services, with more than 12 million service calls made
annually. Sears Holdings Corporation operates through its subsidiaries,
including Sears, Roebuck and Co. and Kmart Corporation. For more information,
visit Sears Holdings' Web site at www.searsholdings.com.

SOURCE Sears Holdings Corporation

Carolyn Goldberg of Euro RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears; or Tom Aiello of Sears Holdings,
+1-847-286-7387, taiell1@searshc.com