HealthFitness Announces Third Quarter 2009 Financial Results

Third Quarter 2009 Highlights:

MINNEAPOLIS, Nov. 4 /PRNewswire-FirstCall/ -- Health Fitness Corporation (NYSE
Amex: FIT), a leading provider of integrated employee health and productivity
management solutions, today announced financial results for the third quarter
ended September 30, 2009.

The company reported revenue of $19.8 million in the third quarter of 2009, a
6.9 percent increase compared to third quarter 2008 revenue of $18.5 million.
Gross profit for the quarter increased 7.6 percent to $6.4 million compared to
$6.0 million in the third quarter of 2008. Gross margin for the quarter was
32.6 percent compared to 32.4 percent in last year's third quarter. The
company reported net earnings of $0.91 million, or $0.09 per diluted share,
compared to $0.84 million, or $0.09 per diluted share for the third quarter of
2008.

Four new health management commitments were generated during the quarter,
resulting in potential annualized revenue of $3.3 million, compared to $1.2
million of potential annualized revenue generated in the same quarter last
year, a 175 percent increase. Two new fitness management commitments were
generated during the quarter, resulting in potential annualized revenue of
$1.9 million, compared to $0.5 million of potential annualized revenue
generated in the same quarter last year, a 280 percent increase. Health and
fitness management annualized revenue loss from contract cancellations during
the quarter totaled $0.2 million and $0.2 million, respectively, versus $0.3
million and $0.8 million in last year's third quarter. Total potential
annualized revenue generated during the third quarter of 2009, net of contract
cancellations, was $4.8 million, up 700 percent compared to $0.6 million in
the comparable quarter of 2008.

Gregg Lehman, Ph.D., president and chief executive officer, said, "We are
pleased with 6.9 percent quarterly revenue growth in light of a tough economy.
The $4.8 million of net potential annualized revenue generated during the
quarter surpasses the $3.1 million of net potential annualized revenue we
produced during the second quarter of 2009, and represents our best quarter
for new potential annualized revenue since the second quarter of 2006.
Highlights from the third quarter include a health management commitment from
a large insurance plan for $3.0 million of potential annualized revenue, which
will begin service implementation in July 2010. We also received a fitness
management commitment from an auto manufacturer, representing $1.6 million of
potential annualized revenue, which will begin service implementation in
January 2010."

"Going into the fourth quarter and 2010, we are optimistic about the potential
for continued revenue growth. We are currently a finalist in one fitness
management proposal and 12 health management proposals, representing potential
annualized revenue of $10.7 million. As stated previously, our future revenue
growth will continue to be driven by our ability to help self-insured
employers reduce the cost of employee healthcare. In addition to the
University of Louisville ROI study we published earlier this year, we are
currently completing several new ROI analyses that initially show returns
ranging from $2.25 to $3.62 for every $1.00 invested. We are excited about
these initial results because they affirm the proposition that health
improvement services can reduce the impact of health care costs. We will
disclose more details about these successful outcomes in future issue briefs
and other communications"

2009 Third Quarter Business Segment Information
Revenue and gross profit information by segment:

Health Management

(in thousands)
REVENUE Q3 2009 Q3 2008
------- -------
Staffing Services $4,730 $4,552
Program Services $5,320 $3,624
Total Health Mgmt. $10,050 $8,176

GROSS PROFIT Q3 2009 Q3 2008
------- -------
Staffing Services $1,233 $1,280
Program Services $2,814 $2,142
Total Health Mgmt. $4,047 $3,422

During the third quarter, health management segment revenue grew 22.9 percent
to $10.1 million compared to $8.2 million in the third quarter of 2008. Within
the segment, staffing services revenue increased 3.9 percent and program
services revenue grew 46.8 percent compared to the third quarter of 2008.
During the third quarter, compared to the same quarter last year, eHealth
platform enrollment increased 23 percent; biometric screening participation
increased 21 percent; health advising sessions increased 53 percent and health
coaching enrollment increased 265 percent.

Gross margin for the health management segment was 40.3 percent for the
quarter, down from 41.8 percent for the prior-year period. Within the segment,
gross margin for program services decreased to 52.9 percent, from 59.1 percent
for the prior-year period. This decrease is primarily attributed to the mix
of program services delivered, the addition of telephonic health coaches
during the quarter, and higher costs for our eHealth platform. Gross margin
for staffing services decreased to 26.1 percent for the quarter, compared to
28.1 percent for the prior-year period, which is attributed to higher wages
and benefits for on-site staff.

Fitness Management

(in thousands)
REVENUE Q3 2009 Q3 2008
------- -------
Staffing Services $9,175 $9,702
Program Services $551 $619
Total Fitness Mgmt. $9,726 $10,321

GROSS PROFIT Q3 2009 Q3 2008
------- -------
Staffing Services $2,175 $2,357
Program Services $219 $209
Total Fitness Mgmt. $2,394 $2,566

Fitness management segment revenue during the third quarter of 2009 decreased
5.8 percent compared to the same period last year. This anticipated decrease
in revenue primarily reflects revenue lost due to contract terminations since
the beginning of 2008.

Gross margin for the fitness management segment was 24.6 percent compared to
24.9 percent during the prior-year period.

Third Quarter RFPs
During the third quarter, the company received 31 Request For Proposals (RFPs)
for health management services and four RFPs for fitness management services.
For the first nine months of 2009, the company received 86 RFPs for health
management services and 18 RFPs for fitness management services.

2009 Year-To-Date Results
For the nine months ended September 30, 2009, revenue increased 3.1 percent to
$57.8 million, from $56.0 million for the same period last year. Gross profit
increased 8.8 percent to $18.3 million, from $16.9 million for the prior-year
period. Gross margins for the nine-month period increased to 31.8 percent
compared to 30.1 percent during the prior-year period. Net earnings for the
nine-month period increased 48.6 percent to $2.3 million, from $1.5 million
for the prior-year period. Net earnings per diluted share totaled $0.22
compared to $0.15 for the same period last year.

Eleven new health management commitments and three health management customer
expansions were generated during the first nine months, resulting in potential
annualized revenue of $8.4 million, compared to $5.1 million generated in the
same period last year, a 65 percent increase. Seven new fitness management
commitments were generated during the first nine months, resulting in
potential annualized revenue of $2.8 million, compared to $1.0 million
generated in the same period last year, a 180 percent increase. Health and
fitness management annualized revenue loss from contract cancellations during
the first nine months totaled $0.4 million and $1.8 million, respectively,
versus $0.3 million and $1.4 million in the same period last year. Total
potential annualized revenue generated during the first nine months of 2009,
net of contract cancellations, was $9.0 million, up 105 percent compared to
$4.4 million in the comparable period of 2008.

Balance Sheet
The company ended its third quarter with $5.2 million in cash, compared to
$1.3 million at December 31, 2008. Working capital at September 30, 2009, less
cash, totaled $8.4 million compared to $9.4 million on December 31, 2008. At
September 30, 2009, the company had no balance outstanding on its $3.5 million
credit facility, and had stockholders' equity of $31.1 million.

Lehman concluded, "While Congress continues to debate the overall direction of
health care reform, we are pleased that each of the four bills currently under
consideration include provisions that address prevention and wellness. We
believe this focus on prevention and wellness affirms the critical need for
these services to effectively manage rising health care costs caused by poor
diet and exercise choices."

Conference Call
The company will conduct a conference call today at 4:30 pm ET to discuss its
financial results for the third quarter ended September 30, 2009.
Participants can dial (800) 860-2442 or (412) 858-4600 to access the
conference call, or can listen via a live Internet web cast, which can be
found at www.hfit.com. A replay of the call is available by visiting
www.hfit.com for the next 30 days or by calling (877) 344-7529 or (412)
317-0088, conference number 435003, through November 10, 2009.

About HealthFitness
HealthFitness is a leading provider of integrated employee health improvement
services to Fortune 500 companies, the health care industry and individual
consumers. With 30-plus years of experience, HealthFitness partners with
employers to effectively manage health care and productivity costs by
improving individual health and well-being. HealthFitness provides a portfolio
of health and fitness management solutions, including best-in-class
integration, INSIGHT® Health Risk Assessments, screenings, EMPOWERED(TM)
Health Coaching, and fitness facility design and management. For more
information on HealthFitness, visit www.hfit.com.

Forward Looking Statements
Certain statements in this release, including, without limitation, statements
relating to the state of the economy, the potential for continued revenue
growth, the return on investment of the company's programs, the strong
finalist pipeline, and health care reform, are forward-looking statements. In
addition, the estimated annualized revenue value of new and lost contracts,
customer expansions and outstanding requests for proposal are forward looking
statements, which are based upon estimates of the anticipated annualized
revenue to be realized or lost. Such information should be used only as an
indication of the activity the company has recently experienced in its two
business segments. These estimates, when considered together, should not be
considered an indication of the total net, incremental revenue growth the
company expects to generate in 2009 or in any year, as actual net growth may
differ from these estimates due to actual staffing levels, participation rates
and service duration, in addition to other revenue the company may lose in the
future due to customer termination. Any statements that are not based upon
historical facts, including the outcome of events that have not yet occurred
and the company's expectations for future performance, are forward-looking
statements. The words "potential," "believe," "estimate," "expect," "intend,"
"may," "could," "will," "plan," "anticipate," and similar words and
expressions are intended to identify forward-looking statements. Such
statements are based upon the current beliefs and expectations of management.
Actual results may vary materially from those contained in forward-looking
statements based on a number of factors including, without limitation, the
company's inability to deliver the health management services demanded by
major corporations and other clients, its inability to successfully cross-sell
health management services to its fitness management clients, its inability to
successfully obtain new business opportunities, its failure to have sufficient
resources to make investments, its ability to make investments and implement
strategies successfully, continued delays in obtaining new commitments and
implementing services, the continued deterioration of general economic
conditions, contract cancellations, governmental action on health care reform,
and other factors disclosed from time to time in the company's filings with
the U.S. Securities and Exchange Commission including our Form 10-K for 2008
as filed with the SEC. You should take such factors into account when making
investment decisions and are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date on which they are
made. The company undertakes no obligation to update any forward-looking
statements.

CONTACTS
Company Contact: Investor Relations Contact:
Wes Winnekins, CFO Joe Dorame, Robert Blum, Joe Diaz
Health Fitness Corporation Lytham Partners, LLC
(952) 897-5275 (602) 889-9700
E: fit@lythampartners.com

HEALTH FITNESS CORPORATION

CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

Three Months Ended Nine Months Ended
September 30, September 30,
2009 2008 2009 2008
---- ---- ---- ----

REVENUE $19,775,972 $18,497,423 $57,764,111 $56,015,548

COSTS OF
REVENUE 13,335,335 12,510,045 39,419,619 39,149,412
---------- ---------- ---------- ----------

GROSS PROFIT 6,440,637 5,987,378 18,344,492 16,866,136

OPERATING
EXPENSES
Salaries 3,143,231 2,950,618 9,259,634 8,949,305
Other selling,
general and
administrative 1,783,897 1,485,206 5,188,745 5,080,973
Amortization
of trademarks
and other
intangible
assets 24,758 42,771 74,275 128,311
------ ------ ------ -------
Total
operating
expenses 4,951,886 4,478,595 14,522,654 14,158,589
--------- --------- ---------- ----------

OPERATING
INCOME 1,488,751 1,508,783 3,821,838 2,707,547

OTHER INCOME
(EXPENSE)
Interest
expense - (16,252) - (20,383)
Other, net 19 (662) 1,546 412
-- ---- ----- ---

EARNINGS
BEFORE INCOME
TAX EXPENSE 1,488,770 1,491,869 3,823,384 2,687,576

INCOME TAX
EXPENSE 576,872 650,519 1,551,847 1,158,814
------- ------- --------- ---------

NET EARNINGS $911,898 $841,350 $2,271,537 $1,528,762
======== ======== ========== ==========

NET EARNINGS
PER COMMON
SHARE:
Basic $0.09 $0.09 $0.23 $0.16
Diluted 0.09 0.09 0.22 0.15

WEIGHTED
AVERAGE COMMON
SHARES
OUTSTANDING:
Basic 9,781,522 9,610,238 9,724,247 9,837,994
Diluted 10,438,155 9,688,941 10,138,651 9,982,990

HEALTH FITNESS CORPORATION

CONSOLIDATED BALANCE SHEETS (UNAUDITED)
SEPTEMBER 30, 2009 AND DECEMBER 31, 2008

September 30, December 31,
2009 2008
---- ----
ASSETS
CURRENT ASSETS
Cash $5,194,454 $1,300,620
Trade and other accounts receivable,
less allowances of $285,000 and $317,600 15,558,692 16,306,197
Inventory 300,757 347,510
Prepaid expenses and other 750,135 354,257
Deferred tax assets 324,831 288,626
------- -------
Total current assets 22,128,869 18,597,210
PROPERTY AND EQUIPMENT, net 1,378,396 1,243,413
OTHER ASSETS
Goodwill 14,546,250 14,546,250
Software technology, less accumulated
amortization of $1,789,200 and
$1,301,300 2,173,204 1,977,071
Trademark, less accumulated amortization
of $459,000 and $438,700 34,000 54,400
Other intangible assets, less
accumulated amortization of $367,500 and
$313,600 161,625 215,500
------- -------
$40,422,344 $36,633,844
=========== ===========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Trade accounts payable $1,563,775 $1,470,440
Accrued salaries, wages, and payroll
taxes 3,881,585 2,632,329
Other accrued liabilities 1,138,652 1,664,710
Accrued self funded insurance 217,620 310,511
Deferred revenue 1,708,619 1,820,960
--------- ---------
Total current liabilities 8,510,251 7,898,950
DEFERRED TAX LIABILITY 769,607 751,769
LONG-TERM OBLIGATIONS - -
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY
Common stock, $0.01 par value;
25,000,000 shares authorized; 10,136,550
and 9,647,404 shares issued and
outstanding at September 30, 2009 and
December 31, 2008, respectively 101,366 96,474
Additional paid-in capital 29,129,448 28,263,803
Accumulated comprehensive loss from
foreign currency translation (66,548) (83,835)
Retained earnings (accumulated deficit) 1,978,220 (293,317)
--------- --------
31,142,486 27,983,125
---------- ----------
$40,422,344 $36,633,844
=========== ===========

SOURCE Health Fitness Corporation

Company Contact, Wes Winnekins, CFO of Health Fitness Corporation,
+1-952-897-5275; or Investor Relations, Joe Dorame, Robert Blum, or Joe Diaz,
all of Lytham Partners, LLC, +1-602-889-9700, fit@lythampartners.com, for
Health Fitness Corporation