Movial Announces Toolkit for Rapid Mobile Device User Interface Development on TI...

Movial Announces Toolkit for Rapid Mobile Device User Interface Development on TI OMAP(TM) High-Performance Platform

Movial IXS Toolkit Allows Web Developers and Designers to Leverage
Existing Web Technology Skills Removing Barriers to Fast and Superior
User Interfaces
TAIPEI, Taiwan--(Business Wire)--
Movial, the company that inspires rich, intuitive Internet
experiences, today unveiled its Movial IXS Toolkit based on TI's
OMAP3430 processor. Movial IXS Toolkit is an innovative Linux solution
designed to allow Web developers and designers to rapidly create
mobile device user interfaces using common Web-based technologies. By
leveraging TI's high performance OMAP platform and its advanced
Graphics Accelerator, Movial IXS Toolkit enables Web developers and
designers to create extremely capable user interfaces that provide
new, value added and differentiated services and superior user
experiences. The TI OMAP3430 processor's power efficiency enables
high-speed response times, making rapid deployment of next generation
devices even faster than before.

With handset vendors coming out with new smartphones every three
to six months and operators looking to differentiate themselves and
provide subscribers with new offerings to grow revenue, reduce churn
and increase customer loyalty, the demand for minimizing the user
interface development cycle is high. Application developers are
struggling not only with complex programming requirements and the
steep learning curve associated with developing for mobile device
environments, but also with the amount of time required to develop
exceptional quality and robust user interfaces such as touchscreens
and touchpads. With Movial IXS Toolkit and the TI OMAP3430 processor,
development of device user interfaces becomes easy, fast and
cost-efficient. Web developers and designers can now leverage familiar
Web publishing tools and the latest Web 2.0, Ajax JavaScript and XML
technologies to deliver exciting user interfaces in dramatically
shorter timeframes.

As consumer demand for compelling Internet experiences and greater
ease of use from their mobile devices continues to grow, the mobile
landscape is set to change significantly and rapidly over the next few
years. Movial IXS Toolkit based on TI's OMAP3430 processor provides
manufacturers with a healthy ecosystem and platform needed for new
innovations by empowering millions of Web developers and designers to
leverage their existing skills to quickly and easily deliver rich and
compelling Internet user experiences.

Operators and device manufacturers can now rapidly create branded
user interface variations for their customers and even easily
integrate new, innovative Internet services like Google Maps and GPS
location information, as well as IMS based Web APIs for advanced IP
communications services such as presence and server based address
books.

Movial IXS Toolkit allows for seamless integration of the device
user interface with Internet services, delivering a solution that is a
part of the Web, not just merely an access point. User interfaces
developed with Movial IXS Toolkit leave no border in between online
and on-device content and resources. The Toolkit's highly task
oriented interface provides web developers and designers with the
right content in the right context enabling them to do service
mashups, combining features from different applications to deliver
totally new use cases allowing on-device contextual information and
online content to be easily merged. Using Movial IXS Toolkit, Web
developers or designers can easily combine an operator's IMS Web API
for presence, with a Google Maps API, putting those locations on a map
and then share it on the Web using Twitter's API.

By adding Movial IXS toolkit to their portfolio, operators now
have the ability to differentiate services on existing devices.
Versatile branding and variation capabilities facilitate flexible
re-use of existing user interfaces. The Toolkit provides the kind of
freedom in mobile device user interface design that takes the user
experience to a new level, by making it possible to flawlessly merge
new value added services with the user interface.

"The Movial IXS Toolkit removes all the complexity associated with
device user interface development, thus enabling operator services,
Internet content and contextual information from the device to be
smoothly combined into an integrated user experience," said Markus
Tremmel, worldwide wireless ecosystem manager, Texas Instruments. "The
Toolkit, based on TI's OMAP platform, helps designers create highly
desirable mobile device user interfaces in record time without having
to have advanced programming skills."

"The efficient TI OMAP3430 processor and its Graphics Accelerator
are among the key components required for delivering state-of-the-art
user experiences on high-end mobile devices", said Tomi Rauste,
president of Movial Creative Technologies. "Movial IXS Toolkit enables
extremely fast and cost-efficient user interface development based on
the TI OMAP3430 solution."

Device manufacturers and operators rely on Movial's creative and
custom consulting services to help increase ROI and streamline and
speed product development utilizing open Linux platforms and
ready-to-use applications. A pioneer in mobile Linux-based solutions,
Movial harnesses its extensive understanding of mobile user behavior
to design personalized user experiences, from device concept and
interface design, to systems integration, third-party application
integration, and product maintenance and support. The company's rich
and robust Internet Experience Suite, Movial IXS, is available as a
white-label service to device manufacturers and operators worldwide.

Movial IXS Toolkit on the TI OMAP high performance platform will
be demonstrated at Computex in Taipei, Taiwan June 3-7, 2008 at the
Taipei World Trade Center Exhibition Halls. To schedule a media or
analyst briefing with Tomi Rauste, president of Movial Creative
Technologies or for further inquiries, please contact Ilona Mohacsi at
(631) 764-3729, or via e-mail at ilona@abelsongroup.com.

About OMAP Developer Network

Movial is a member of the TI Developer Network, a community of
respected, well-established companies offering products and services
based on TI analog and digital technology. The Network provides a
broad range of end-equipment solutions, embedded software, engineering
services and development tools that help customers accelerate
innovation to make the world smarter, healthier, safer, greener and
more fun. For more information, please visit www.ti.com/omap.

About Movial Corporation

Movial inspires rich, intuitive Internet experiences for companies
embracing transformational technologies. Leveraging its deep expertise
in Internet, Linux, and mobile devices, Movial seamlessly enables its
customers to deliver richer user experiences to millions of people on
PCs and on mobile devices. Movial's device creation, Internet
communications applications, and design for digital services are
generating revenue for industry leaders such as ARM, Ericsson, Nokia,
Telefonica, and Orange. By delivering highly-intuitive and compelling
user experiences, Movial has become the trusted source for enriching
the way people interact every day. For more information, visit
http://www.movial.com.

Media:
Abelson Group For Movial
Ilona Mohacsi, +1 631-764-3729
ilona@abelsongroup.com
or
Patrick Farrell, +1 917-331-2166
patrick@abelsongroup.com

Copyright Business Wire 2008