Joie De Vivre Hospitality Announces Santa Cruz Hotel Name That's Extra Dreamy

Overwhelming Community Participation in Contest Results in Familiar Name

SAN FRANCISCO, Feb. 22 /PRNewswire/ -- California's largest boutique
hotelier, Joie de Vivre Hospitality, released the results of its contest to
rename one of its new properties, formerly known as Coast Santa Cruz Hotel.
After enthusiastic participation in the contest, the community is getting what
it asked for -- the hotel will officially be renamed Santa Cruz Dream Inn.
In addition to being the name suggested by most people, this new/old name
meets Joie de Vivre's criteria for the project -- that it pay homage to the
hotel's strongest feature, in this case the location, and create an emotional
connection for the community of Santa Cruz.
"This legendary beachfront hotel's original name was never forgotten and
our contest revealed the community's desire to bring it back officially," said
Chip Conley, Founder and CEO of Joie de Vivre. "The Santa Cruz Dream Inn is
an iconic property that deserves an iconic name and we are pleased that this
name relates to our vision for the redesign of the hotel, and fulfills the
community's dream as well."
More than 800 suggestions were submitted to Joie de Vivre as part of the
contest, which ran from November 5 to December 15, 2007. The vast majority
of people thought the hotel should continue to be named Dream Inn. Joie de
Vivre responded to the strong local sentiment and approached the Dream Inn
trademark holder and successfully negotiated an agreement allowing the company
to identify this one property only as the "Santa Cruz Dream Inn."
Joie de Vivre also unveiled a campaign celebrating the movement to retain
the original name of the hotel and invites the community to visit
http://www.keepdreaminn.com for updates about the renovation process. As Joie
de Vivre translates to Joy of Life, the company embraces joyous moments and so
will select a monthly winner from those who have entered their names into this
website. Winners of this ongoing contest will receive gift certificates for
stays in the renovated hotel, meals at the new hotel restaurant, and
invitations to attend the grand opening party to be held this summer.
Currently underway is an extensive renovation, including a remodeling of
the hotel's guestrooms, meeting and public spaces -- to be unveiled in Summer
of 2008 as the only luxury beachfront hotel in Santa Cruz. Features of the
new design include surfboard and bicycle storage, iPod docking stations,
reconfigured and expanded meeting and banquet space, a re-designed pool/lounge
area with extensive pool bar service/menu and fire-pits for evening lingering,
turn-down brownies, family friendly amenities including room service and kids
restaurant menus, and a new restaurant.
About Joie de Vivre Hospitality
Based in San Francisco, Joie de Vivre Hospitality
(http://www.jdvhospitality.com) is a creative collection of lifestyle
businesses. As California's largest independent boutique hotelier, Joie de
Vivre encompasses other hospitality businesses such as restaurants and spas.
Celebrating 20 years of creating dreams, Joie de Vivre Hotels is expanding its
California presence in Sacramento, Oakland, San Francisco, Santa Cruz,
Sunnyvale, Huntington Beach and beyond.
SOURCE Joie de Vivre Hospitality

Kirsten Maynard, +1-415-350-4147, kmaynard@jdvhospitality.com, or Dawn
Shalhoup, +1-415-773-1067, dshalhoup@jdvhospitality.com, both of Joie de Vivre
Hospitality