Keith Hartley Joins PureSense to Lead Sales & Marketing

PureSense Bridges Software & Agriculture with New Head of Sales to
Serve Grower Needs for Water Efficiency
OAKLAND, Calif.--(Business Wire)--
PureSense, the leader in real-time irrigation and water management
solutions for agriculture announced today a new executive member
joining the PureSense team, Keith Hartley, as the company's VP of
Sales & Marketing. PureSense CEO Craig Buxton underscored the
significance of Hartley's position - "Keith's background is perfect
for expanding sales of our value-base services into this rapidly
emerging market for water efficiency. His first stop," says Buxton,
"is getting as many growers as possible to benefit from using our
award-winning solution - PureSense Irrigation Manager - dramatically
raising productivity, yields and quality through efficient water use.

"Keith's experience in companies like IBM, Red Hat and Novell
brings valuable acumen for advancing sales and services of our
on-demand solutions to meet the explosive growth for our valuable
grower-based solutions. He is already building out a stellar team,"
said Buxton. "In his first month Keith has helped us to attract
extraordinary talent from companies and services like DSM, Netafim,
Nestle and UC Ag Extension Services."

About PureSense

PureSense provides growers easy-to-use field intelligence about
water usage and its real-time impact on plant growth and health that
allows growers to control irrigation practices for better crop
productivity. PureSense Irrigation Manager was awarded the Top of the
2008 Ten New Products at the WorldAgExpo, agriculture's largest global
exposition of new products and services. For more information on
PureSense, contact PureSense Headquarters at 1-888-882-PURE,
510-444-1631 or visit www.puresense.com

PureSense
Sharon Grafe, 1-888-882-PURE or 510-444-1631
www.puresense.com

Copyright Business Wire 2008