Pizza Patron Same-Store Sales Up Again in January

Nation's #1 Latino Pizza Brand Comparable Sales Up 7.9%

DALLAS, Feb. 12 /PRNewswire/ -- Pizza Patron, the premier Latino pizza brand,
announced today that systemwide comparable sales increased 7.9% in January.
This follows the chain's 3.29% comparable sales gain for the fourth quarter of
2008.

"We expected sales to be strong going into 2009 as our brand continues to gain
market-share in the communities we serve," said Andrew Gamm, director of Brand
Development for Pizza Patron. "Pizza Patron appeals to a wide base of
customers because we offer high-quality meals at unbeatable, everyday prices."

Company officials attribute the sales increases to a combination of classic
menu favorites and the popularity of the chain's new extreme value choices.
The recently added AMIGO PIZZA(TM) played a significant role in driving the
results.

The AMIGO PIZZA(TM) was launched under the banner "Un Amigo para Todos" (an
Amigo for everyone) with a campaign featuring three distinct "Choose Your
Amigo" value options - one-topping $4, two or three toppings $5 and specialty
pizzas for only $6 each.

"We believe our current sales trends are not an anomaly, but rather a
reflection of our commitment to create an unmistakably Latino experience in
our restaurants," said Antonio Swad, founder of Pizza Patron Inc. "Our brand
is uniquely aligned with the youngest and fastest-growing demographic in the
U.S., plus our everyday values have broad appeal for everyone - we love our
position."

Pizza Patron has been credited with creating the country's first chain of
Latino-Hispano focused restaurants, where traditional American-style pizza is
served in a distinctly Latin environment. The company currently operates
nearly 90 stores in six states and plans to have 750 stores nationwide within
a decade.

About Pizza Patron - Pizza Patron was founded by Antonio Swad in 1986. Since
franchising began in March 2003, the brand has grown from four locations in
Dallas to 84 locations in six states, with more than 40 additional stores
under development. Pizza Patron features festive, Latin-influenced pizza
stores that are community-based in Spanish-speaking or predominately Hispanic
neighborhoods. Since 2006, Pizza Patron has expanded its menu to include new
items such as Patron Dippers(TM), Fiesta Wings(TM), BreadStix(TM),
QuesoStix(TM) and ChurroStix(TM). Additionally, they successfully rolled-out
their LISTA-NOW READY(TM) pizza program nationally. The carry-out pizza chain
also features a variety of different store models including DINE-IN,
RAPIDITO(TM) (airports/malls), TIENDITA(TM) (portable mini-store extension)
and their QSP(TM) (Quick Service Pizza) concept. All pizza dough is made
fresh throughout the evening; no preservatives are added or needed. The sauce
is prepared fresh in the stores from crushed Roma tomatoes and marinated with
a secret blend of herbs and spices. Only 100% mozzarella cheese is used on
all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and
one topping and $4 for the same medium AMIGO PIZZA(TM). An X-Large 'La
Patrona' deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.

SOURCE Pizza Patron

Sandy Bell of S. Bell, Inc., +1-972-934-2850,ext. 106, fax, +1-972-934-2870,
sandybell@sbellinc.com, for Pizza Patron