NutraCea Appoints New Chief Financial Officer

PHOENIX, March 17 /PRNewswire-FirstCall/ -- NutraCea
(OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB),
nutrient research and technology, today announced that Todd Crow will step
down from his role as Chief Financial Officer on March 31, 2008 and that Ken
A. Mueller (55) will assume the role of Chief Financial Officer on that date.
Mr. Crow has agreed to stay on as a consultant to ensure a smooth transition
of his responsibilities to Mr. Mueller.
Mr. Mueller has over 20 years of expertise in working with private and
Fortune 100 companies. He has extensive knowledge in strategic planning,
international operations, and investor relations. During the course of his
career he has helped take several organizations (listed below) to their next
level of growth and profitability.
"We are extremely pleased to have Ken join our organization. His proven
ability to work with management as they look to rapidly grow their business
will be most valuable to us as we position NutraCea for its next stage of
growth," said Brad Edson, President of NutraCea. "Ken's appointment will help
to promote the successful implementation of our strategic growth plan."
Mr. Edson added, "We also want to thank Todd Crow for his contributions to
NutraCea during his tenure and know that the transition will go smoothly under
his guidance."
Most recently, Mueller was chief financial officer of Collins Financial
Services where he served as a strategic partner to the company developing and
implementing the financial plans to meet aggressive growth goals over the last
two years.
Prior to his work with Collins, Mr. Mueller was the chief financial
officer of SafeNet Corporation. He also previously served as the Chief
Financial Officer of Microsoft Business Solutions and Senior Vice President of
finance at Platinum Technology, which was ultimately acquired by Computer
Associates.
Early in his career, Mueller served in various capacities at Apple
Computer, including manager of U.S. planning, forecasting and analysis. He
holds an MBA, Marketing, DePaul University and a BS, Organizational Behavior,
Northwestern University. Mr. Mueller obtained his CPA certificate from the
State of Illinois and is a Registered Certified Public Accountant under
Illinois law.
About NutraCea
NutraCea is a leader in stabilized rice bran nutrient research and dietary
supplement development. Through its wholly owned subsidiary RiceX, the company
manufactures as well as distributes products and food ingredients made from
Rice Bran through its proprietary technology and processes. The Company has
developed intellectual properties to create a range of proprietary product
formulations, delivery systems and whole food nutrition products. NutraCea's
proprietary technology enables the creation of food and nutrition products
from rice bran, normally a wasted by-product of standard rice processing. In
addition to its whole foods products, NutraCea develops families of
health- promoting "nutraceuticals," including natural arthritic relief and
cholesterol-lowering products. More information can be found in the company's
filings with the SEC and you can visit the NutraCea web site
www.NutraCea.com
Forward Looking Statements
This release contains forward-looking statements, including, but not
limited to, statements regarding the successful implementation of the
strategic growth plan, and the transition of Chief Financial Officers, which
statements are subject to market and other risks. These statements are made
based upon current expectations and actual results may differ from those
projected due to a number of risks and uncertainties. The Company does not
undertake to update forward-looking statements in this news release to reflect
actual results, changes in assumptions or changes in other factors affecting
such forward-looking information. Assumptions and other information that could
cause results to differ from those set forth in the forward-looking
information can be found in the Company's filings with the Securities and
Exchange Commission, including the company's most recent periodic report.
Company Contact:
Margie Adelman
Senior V.P. NutraCea
602-522-3000
916-220-3500 cell
madelman@nutracea.com

Investor Relations Contact:
Marilynn Meek
Financial Relations Board
212-827-3773
mmeek@frbir.com

SOURCE NutraCea

Margie Adelman, Senior V.P. of NutraCea, +1-602-522-3000, cell
+1-916-220-3500, madelman@nutracea.com; or Marilynn Meek of Financial
Relations Board, +1-212-827-3773, mmeek@frbir.com, for NutraCea