Travelocity and Coastal Vision 3000 Announce Alliance to Market Northwest Florida...

Travelocity and Coastal Vision 3000 Announce Alliance to Market Northwest Florida Beaches

PANAMA CITY BEACH, Fla.--(Business Wire)--
Coastal Vision 3000, a marketing organization for Northwest
Florida's beaches, announced today a groundbreaking relationship with
Travelocity to market the region's 181-mile Gulf Coast to travelers
near and far. Known for its white sand beaches and clear emerald
waters, the area dubbed "THE Beach" stretches from Pensacola to Port
St. Joe in the Florida Panhandle.

Visitors to Travelocity and a new consumer site,
www.thebeachfla.com, can now book member hotels and rental units, plus
airfare, from their choice of gateways. In the coming months, special
packages combining air and lodging will be created with airlines from
key market cities, and dynamic booking incentives will be launched.

THE Beach is served by three airports: the Panama City-Bay County
International Airport (PFN), Okaloosa County Airport (VPS), and the
Pensacola Regional Airport (PNS). A new international airport near
Panama City Beach will help position Northwest Florida's beaches as an
international destination. The airport broke ground in late 2007 and
is on schedule to open in May 2010. At the airport's groundbreaking,
Florida Governor Charlie Crist said, "This is America's first truly
'Green Airport.'"

"Travelocity is delighted to partner with Coastal Vision 3000, as
we see enormous potential in the Northwest Florida market," said Paul
Nelson, senior vice president of partner marketing at Travelocity.
"THE Beach boasts hotels, resorts and condos totaling more than 60,000
units. Average rental rates are competitive, and the snow-white
beaches are ranked among the best in the U.S."

"Our alliance with Travelocity is a key step to build a strong
regional brand, attract more competitive air service and visitors from
across the globe, and showcase Northwest Florida's wonderful beach
destinations," said Davage "Buddy" Runnels, chairman of Coastal Vision
3000. "Coastal Vision 3000 is an unprecedented effort to bring
together business leaders from Northwest Florida's coastal counties to
grow our market to everyone's benefit."

THE Beach encompasses six counties and 181 miles of some of the
world's most beautiful beaches in the Florida Panhandle. This
Gulf-front area boasts more miles of preserved, undeveloped coastline
than anywhere else in Florida. In addition, more than 225,000 acres of
the region is protected and maintained by national, state and local
parks and preserves.

Coastal Vision 3000 is focused on making Northwest Florida beaches
an international destination, attracting new airline service and
creating a stronger regional brand identity. Regional business leaders
serving with Runnels on the executive committee include: Park Brady,
CEO, Resort Quest International; Andy Phillips, president, Counts
Oakes Resort Properties; Robert Kamm, president & CEO, Sandcastle
Resorts & Hotels; Dawn Moliterno, president & CEO, Walton Area Chamber
of Commerce; Mel Ponder, executive director, Coastal Vision 3000; and
Jerry M. Ray, senior vice president, strategic alliances, The St. Joe
Company.

About Travelocity Global

Travelocity(R) is committed to being the traveler's champion --
before, during and after the trip - and provides the most
comprehensive and proactive guarantee in the industry
(www.travelocity.com/guarantee). This customer-driven focus, backed by
24/7 live phone support, competitive prices and powerful shopping
technology has made Travelocity one of the largest travel companies in
the world with gross bookings of more than U.S. $10 billion in 2007.
Travelocity also owns and operates: Travelocity Business(R) for
corporate travel; igougo.com, a leading online travel community;
lastminute.com, a leader in European online travel; and ZUJI, a leader
in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings
Corporation, a world leader in travel marketing and distribution.

About Coastal Vision 3000

Coastal Vision 3000 is a membership organization of regional
stewards representing tourism and economic development interests in
Okaloosa, Walton, Bay, Santa Rosa, Escambia, and Gulf counties.
Business and community leaders established the organization to create
a consistent, branded identity for the six-county region to increase
national and international awareness, support local tourism and
economic development professionals, and grow this market.
www.thebeachfla.com.

Travelocity
Dan Toporek, 415-932-1163
or
Coastal Vision 3000
Mel Ponder, 850-337-3469
or
Spring, O'Brien
April Nichols or Lauren Kaufman, 212-620-7100

Copyright Business Wire 2008