Search Goes Social As itsmy.com Selects Taptu Mobile Search Engine

Taptu chosen to provide search functionality for over two million
users and enrich itsmy.com's revenue earning potential
LONDON--(Business Wire)--
itsmy.com www.itsmy.com, one of the largest global mobile
communities has chosen Taptu www.taptu.com, an award-winning,
pure-play search engine designed specifically for mobile, to provide
itsmy.com's growing community with a super fast search service, and
access to an index of mobile-friendly web content.

The move will see itsmy.com's community of over two million users
gain instant access to a variety of content via Taptu. Taptu's
strength is entertainment search; helping users find and enjoy a
wealth of mobile content such as videos, music, images and lots more.

Taptu finds the best of the web for mobile phones; serving content
to mobile devices that looks great and can be easily shared amongst
friends. itsmy.com has chosen to add Taptu's search functionality to
give its users a rich mobile search experience; they can now search
for entertaining mobile Internet content from within their community
and also directly from their personal mobile homepage.

In addition to core search functionality, Taptu can now offer
mobile partners, like itsmy.com, mobile search sponsored links. This
provides partners with a new incremental revenue stream, and gives
advertisers access to high-value and young audiences in a relevant and
efficient way. With worldwide mobile advertising projected to surpass
$2.7 billion in 2008*, the opportunity is clear.

*Source: Gartner "How to Move The Mobile Advertising Market
Forward." March 2008.

Steve Ives, CEO at Taptu says of the partnership: "Despite the
tightening financial environment, the mobile Internet continues to
grow and advertisers are demanding better return on investment around
marketing spend. Mobile search advertising offers far greater
efficiency. It's important for Taptu to partner with companies that
share our vision. itsmy.com, like us, is focused on innovation and so
we feel that this partnership is beneficial for both of us."

Antonio Vince Staybl, CEO at itsmy.com says, "We wanted to work
with a company that really 'gets' mobile and understands that desktop
search isn't mobile search. Taptu is made for mobile and we love its
unique and social way to search the mobile web. That's exactly what we
were looking for in a partner and that's why we have replaced our
existing provider."

About Taptu

Taptu is the award winning mobile search engine. It has been
championed by industry and consumers alike for its innovative
approach. Taptu provides super-fast entertainment search and is
experiencing exponential growth in its traffic.

Taptu is available directly to consumers at taptu.com and to
mobile publishers, portals and social networks via a suite of
customizable search engine APIs. Partners can leverage the power of
Taptu's fast mobile search engine to enable their users to search
on-portal content or the broader mobile web. Moreover, as the mobile
advertising market develops, Taptu is assisting their partners in
readying themselves to earn revenues from mobile search via sponsored
links advertising.

Taptu is available by visiting http://taptu.com on any
internet-enabled mobile phones with a standard mobile browser (no
download required) and is accessible worldwide in English, Spanish,
Italian, French and German. Founded in 2007, Taptu is privately held
with investors including 3i and Sofinnova.

About itsmy.com

itsmy.com is the strongest community brand in mobile Internet. It
runs off-deck, operator independent with more than 2.5 million mobile
users, 4.5 million mobile home and content pages containing 10 million
mobile UGC-items. Mobile 2.0 social networking services like free
homepages, personal mobile TV broadcasting and location based services
make itsmy.com the stickest mobile social networks. itsmy.tv is the
world leading mobile social TV and personal mobile broadcasting
service. itsmy(R) is a brand of Gofresh GmbH. http://itsmy.com.

Racepoint Group
RJ Bardsley, 415-694-6740
rjbardsley@racepointgroup.com

Copyright Business Wire 2008