Record First Day Attendance Reported at Toy Fair 2008

NEW YORK--(Business Wire)--
Opening day attendance at the 105th Toy Fair Sunday, February 17,
was up significantly over 2007, an indication of strong confidence in
the toy industry. Buyer registration for day one of Toy Fair was up
30% over 2007 and triple the number of reporters registered on Sunday.

"There's tremendous excitement on the show floor among both
exhibitors and buyers," said TIA president, Carter Keithley.
"Exhibitors are enthused about the quality of attendees and there's a
high level of interest in new products."

In addition to mass market retailers, big names such as QVC, Foot
Locker, Hewlett-Packard, Harrods, Amazon, Bed Bath and Beyond, Radio
Shack and Spencer Gifts were among the retailers from around the globe
present on Sunday. Opening day buyer attendance topped 9,200 this
year, compared to 7,100 for the same day last year.

Jacob K. Javits Convention Center was buzzing with press activity
too, on Sunday, with more than 900 members of the media at day one of
Toy Fair 2008, as compared to 300 for opening day 2007.

An estimated total of 35,000 members of the toy industry and media
are expected to attend before the show closes Wednesday afternoon.

About the American International Toy Fair(R)

American International Toy Fair is the largest toy trade show in
the Western Hemisphere. More than 1,200 manufacturers, distributors,
importers and sales agents from over 94 countries showcase their toy
and entertainment products. From classic toys to interactive
entertainment and everything in between, we have it all! Products
include: action figures and dolls, games and puzzles, bicycles,
tricycles and ride-ons, radio-controlled vehicles, infant and
preschool toys, cars, trucks, and trains, puppets and plush, audio and
video cassettes, computer software and video games, playground and
sporting equipment, Halloween, Christmas, books, stationery, party
supplies, and much more

For free video content of Toy Fair from the Toy Industry
Association, please log on to www.thenewsmarket.com/toys to preview
and request video. You can receive broadcast-standard video digitally
or by tape from this site. Registration and video is free to the
media.

Toy Industry Association
Adrienne Citrin, 646-520-4863
(Cell) 646-207-3724
acitrin@toyassociation.org
or
G.S. Schwartz & Co.
Andrew Worob, 212-725-4500 ext. 327
(Cell) 845-304-6521
aworob@schwartz.com
Joan Cear, 212-725-4500 ext. 309
(Cell) 516-317-0738
jcear@schwartz.com

Copyright Business Wire 2008