Growers Direct Coffee Company, Inc. New Trading Symbol ''GWDC''

LAS VEGAS--(Business Wire)--Growers Direct Coffee Company, Inc. (previously Coffee Pacifica,
Inc.) (OTCBB:CFPC) announced today that its new symbol is "GWDC"
effective open of business November 27, 2007.

Growers Direct Coffee Company Inc. (previously Coffee Pacifica,
Inc.) is a world-wide distributor and a marketer of the green bean
coffee grown in Papua New Guinea, "Penlyne Castle" brand "Jamaican
Blue Mountain" coffee grown by Blue Mountain Coffee Co-Operative
Society Ltd ("BMCC") of Jamaica. Coffees in Papua New Guinea are grown
by the Company's shareholder-farmers in the Highland region's rich
volcanic soils between the altitudes of 4,000 and 6,000 feet above sea
level. Papua New Guinea coffee is well regarded by consumers for its
uniqueness, consistency and special flavor characteristics. For more
information about our coffee products, visit our website at
www.growersdirectcoffee.com. Our wholly owned subsidiary, Uncommon
Grounds Inc., established in 1984, is a coffee roasting and wholesale
company based in Berkeley, California. Visit the website at
www.uncommongrounds.net to purchase artisan roasted blends and single
origin coffee beans from Papua New Guinea, Jamaica, Sumatra, Columbia,
Brazil and Nicaragua.

Except for the historical matters contained herein, statements in
this press release contain "forward-looking statements" within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Investors are cautioned that
forward-looking statements involve risks and uncertainties which may
affect the Company's current and future business and prospects. Actual
results could differ materially, as a result of various risk factors
including but not limited to: (1) competition in the markets for the
Company's coffee; (2) the ability of the Company to execute its
business plan; and (3) other factors detailed in the Company' public
filings with the SEC. By making these forward-looking statements, the
Company can give no assurances that transactions described in this
press release will be successfully completed, and undertakes no
obligation to update these statements for revisions or changes after
the date of this press release. This release should be read in
conjunction with our Annual Report on Form 10-KSB and our other
filings with the SEC through the date of this release, which
identifies important factors that could affect the forward-looking
statements in this release. In addition, factors that could cause
actual results to differ materially from those contemplated in the
statements include, without limitation, overall economic conditions,
and other risks associated generally with green bean coffee business.
These forward-looking statements are not guarantees of future
performance.

Malone & Associates, LLC
Corporate Relations
Rico Stubbs or Stacey Salanoa, 888-739-9477
www.opportunitiesforthefuture.com

Copyright Business Wire 2007