NBC and MultiCultural Radio Broadcasting Inc. Work Together to Offer NBC's Chinese and Korean Language Coverage of the

NEW YORK, NY, Feb 06 (MARKET WIRE) --
NBC and MultiCultural Radio Broadcasting Inc., a privately held, multi-ethnic,
radio, print and television operator, today announced an exclusive agreement to
co-produce NBC's Chinese and Korean language coverage of the upcoming 2008
Beijing Olympic Games. MultiCultural Broadcasting will work closely with NBC
Olympics to produce the first-ever, Chinese and Korean language coverage in the
United States. NBC Universal will distribute this coverage domestically through
participating cable, satellite and telco distribution partners.

"NBC was seeking to expand our foreign language coverage within the United
States of the Beijing Olympic Games and were attracted by MultiCultural
Broadcasting's
experience distributing media to America's Chinese and Korean communities,"
said Gary Zenkel, President of NBC Olympics. NBC, which owns the exclusive
U.S. media rights for the Olympics through the 2012 Olympic Games in London,
has also been supplementing its extensive English language coverage in the
United
States with Spanish language broadcasts on Telemundo.

"We are very excited about working with NBC to provide Olympic coverage in
Chinese and Korean since these programs will allow Chinese and Korean Americans
in the United States to watch appealing Olympic sports, such as Table Tennis
for our Chinese American audience and Tae Kwon Do for Korean Americans, in their
native languages," said Arthur Liu, President of MultiCultural Radio
Broadcasting Inc. "MultiCultural Broadcasting and NBC plan to focus heavily
on team sports, such as basketball, soccer, volleyball and baseball games, which
appeal to Chinese and Korean American viewers and listeners in the U.S."

As a part of this agreement, MultiCultural Radio Broadcasting Inc. will
co-produce with NBC Olympics daily Beijing Olympics highlights shows in
Korean and in both the Mandarin and Cantonese languages for distribution
onMultiCultural's O&O and affiliated television stations, and Asian
channels,which include Sino Television and SBS, in the United States.
Additionally,MRBI has been licensed the exclusive terrestrial and satellite
radio
rightsto broadcast the Beijing Games in the Chinese and Korean languages within
the
United States.

About NBC Olympics:

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to
the Olympic Games, television's most powerful property, through 2012,
whichincludes Beijing in 2008, Vancouver in 2010 and London in 2012. The 2008
Olympic Games from Beijing, China will represent the 11th Olympics broadcast by
NBC, a record for the most Olympic broadcasts by any network. From August 8-24,
2008 NBC Universal will present an unprecedented 3,600 hours of coverage,
highlighted by NBC 's live primetime coverage of swimming, gymnastics and
beach volleyball and more than 2,200 hours of live streaming video for the
first time on NBCOlympics.com. In August 2004, 203 million viewers watched as
the networks of NBC Universal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and
NBC's HD affiliates -- offered a then record 1,210 hours of Olympic coverage
from Athens.

About MultiCultural Radio Broadcasting Inc.:

MultiCultural Radio Broadcasting Inc. is a leading ethnic media company with
radio stations, television stations and printed publications serving consumers
in
over 22 languages. MultiCultural and its affiliated companies owns over forty
AM
and FM radio stations, and six television stations, and operate several Asian
cable, satellite and telco channels, which include Sino Television and SBS,
covering ethnically diverse markets in the U.S. with programming in Mandarin,
Cantonese, Japanese, Korean, Russian, Spanish, Vietnamese and other languages.
For more information, visit the company's Web site at http://www.mrbi.net.

For further information, please contact:
Fred Teng
212-431-2785
Email Contact

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