Media & Communications Strategies LLC Wins Prestigious International Association of Business Communicators Award

Tue Oct 27, 2009 4:36pm EDT
 
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Media & Communications Strategies LLC Wins Prestigious International
Association of Business Communicators Award



K Street-based Public Relations Boutique Wins Sixth Award This Year 

WASHINGTON, Oct. 27 /PRNewswire/ -- Media & Communications Strategies, LLC
announced this week that it has won the International Association of Business
Communicators (IABC) prestigious Silver Inkwell Award for its "Saving American
Manufacturing" submission.  The firm won the award in the Communication Plans
and Campaigns -- Issue or Advocacy category.  

"It's a great honor to get awards from internationally recognized
communications organizations such as the IABC because it shows that our
clients receive great value when they hire us whether for crisis or more
day-to-day communications initiatives," said Scott Sobel, president, Media &
Communications Strategies, LLC.

"Saving American Manufacturing" highlighted the legal crisis faced by one of
the nation's largest hand truck manufacturers when it was almost forced to go
out of business because of unfair and illegal foreign competition.  Media &
Communications Strategies LLC (MAC Strategies) leveraged a campaign involving
the U.S. Congress, local governments and the news media to influence the
Department of Commerce and have it reconsider its tariff levels, which
previously put U.S. manufacturers at a big disadvantage. MAC Strategies'
communications campaign was geared toward supporting the firm's outside
counsel's legal strategy to protect the interest of the client and, to an
important degree, the interests of American hand truck manufacturers operating
in an increasingly globalized market.

Judges for the award based their decision on the communications plan's
strategic focus, clear specification of objectives, and appropriate attention
to measuring results. They also looked for evidence of audience and
situational understanding, appropriateness of messages, solid tactical design,
and plan implementation. The judges additionally assessed creativity,
technical expertise, and overall effectiveness of content.

The IABC is recognized as the professional association of choice for
communicators who aspire to excel in their chosen fields. This year alone, MAC
Strategies also received two Hermes Creative Awards, two legal communications
awards from PR News and a Platinum honor, also from PR News. In 2008, MAC
Strategies won the Public Relations Society of America's Thoth Award for
Crisis Communication.

Visit www.macstrategies.com for more information on MAC Strategies, LLC. 
Media & Communications Strategies LLC is a founding member of Public Relations
Boutiques International, a worldwide collaborative network of PR firms,
currently made up of 29 agencies in 11 countries.


SOURCE  Media & Communications Strategies, LLC

Ufuoma Otu of Media & Communications Strategies, LLC, +1-202-449-9804,
uotu@macstrategies.com

 

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