Scottrade Announces Opening of Lakeland, Fla. Branch Office

Online Brokerage Continues to Focus on Local Customer Service in
Rapidly Growing Community
LAKELAND, Fla.--(Business Wire)--
Scottrade, a leading branch-supported online investment firm,
announces the opening of its new Lakeland, Fla. branch office. The
branch, located at 5712 S. Florida Ave. in the Centerpoint Plaza,
opens on Monday, July 21 and will be managed by Lydia Boyd.

"The Lakeland office is located just east of the downtown area and
will be a nice addition to the community," Boyd said. "Lakeland has
experienced a tremendous amount of residential and commercial growth
over the years and this branch office will be convenient location for
the community to come learn about online investing."

Scottrade is an online investment firm that provides the tools and
research for customers to make their own investment decisions.
Scottrade does not provide investment advice, but stock brokers are
available at branch offices to answer account-related questions,
provide customer service and give tutorials on Scottrade's online
trading services.

"We feel it is important to have branch offices where our
customers work and live," said Rodger Riney, Scottrade founder,
president and CEO. "While most of our customers trade online, our
local offices allow us to provide a better customer experience for
online investors."

Since opening its first Florida branch office in 1990, Scottrade
has continued to expand with 30 locations throughout the state. Other
local offices include locations in Tampa, Clearwater, St. Petersburg,
Port Richey and Orlando.

Scottrade's Lakeland branch office will be open Monday through
Friday 8 a.m. to 5 p.m. and can be reached at 863-647-3515. For more,
visit www.scottrade.com.

About Scottrade

Scottrade is a leader in online investing, serving individual
investors who are comfortable making their own investment decisions.
Scottrade is unique in the industry because it boasts low commission
rates while offering the largest branch network among online
brokerages, with 360 local branch offices nationwide. In October,
Scottrade was named Highest in Investor Satisfaction by J.D. Power and
Associates for the seventh time. Scottrade.com is the online trading
site of Scottrade, Inc. and offers customers the convenience of
placing many orders online for just $7 per trade. In addition to its
online capabilities, Scottrade staffs each easily accessible branch
location with a branch manager plus additional brokers and assistants.
In January 2008, Scottrade was named one of FORTUNE magazine's "100
Best Companies to Work For" in America. In June 2008, Scottrade was
No. 16 on Computerworld magazine's list of the Best Places to Work in
IT. For more, visit www.scottrade.com.

Scottrade
Alexandra T. Holowaty, 314-965-1555 x3306
aholowaty@scottrade.com

Copyright Business Wire 2008