Sleepy`s Fights Pancreatic Cancer with Limited Edition My Tempur-Pedic Teddy Bear

Proceeds to benefit Pancreatic Cancer Action Network
HICKSVILLE, N.Y.--(Business Wire)--
Sleepy`s, family-owned east coast mattress company, today announces its
participation in the Tempur-Pedic Hugs Back campaign, featuring a limited
edition version of the company`s popular My Tempur-Pedic Teddy Bear in their
showrooms across the Northeast and Mid-Atlantic.

Sleepy`s has purchased over $100,000 worth of these bears for charity, and are
offering them as a special free gift with any Tempur-Pedic purchase throughout
the holiday season. Customers may also purchase the uniquely gift-able bear for
$59 at any of Sleepy`s 700+ showrooms. All net proceeds go to the Pancreatic
Cancer Action Network, the nation`s leading pancreatic cancer advocacy
organization, to help fund research for the deadly disease.

"Pancreatic cancer is one of the most under-funded diseases out there and the
lack of public awareness is truly alarming," explained Mike Bookbinder,
Executive Vice President. "We hope our involvement with the Tempur-Pedic Hugs
Back campaign and our donation of all proceeds from the sale of the bears in our
stores will help in the fight against this devastating disease."

Pancreatic cancer has the highest mortality rate of all cancers, with a 5-year
survival rate of just 5 percent. In 2009, more than 42,000 Americans will be
diagnosed with the disease. Actor Patrick Swayze, political columnist William
Safire and NCAA president Myles Brand are among those who recently have
succumbed to pancreatic cancer.

Offering snuggly comfort and support, the limited edition My Tempur-Pedic Teddy
Bear is filled with the same proprietary, pressure-relieving material that is
featured in the company`s sleep collections. Co-branded with the Pancreatic
Cancer Action Network, the bear comes with a cause bracelet to encourage owners
of the bear to drive awareness of this devastating disease and what needs to be
done to change the fate of those who face it.

ABOUT THE PANCREATIC CANCER ACTION NETWORK

The Pancreatic Cancer Action Network is the only national organization creating
hope in a comprehensive way through research, patient support, community
outreach and advocacy for a cure. The organization raises money for direct
private funding of research-and advocates for more aggressive federal research
funding of medical breakthroughs in prevention, diagnosis and treatment of
pancreatic cancer.

The Pancreatic Cancer Action Network fills the void of information and options
by giving patients and caregivers reliable, personalized information they need
to make informed decisions. We create a sense of hope and community so no one
has to face pancreatic cancer alone. The organization helps support individuals
and communities all across the country work together to raise awareness and
funds to find a cure for pancreatic cancer.

To learn more about the Pancreatic Cancer Action Network, visit www.pancan.org.

ABOUT SLEEPY`S

Sleepy`s, The Mattress Professionals is a family-owned company that has grown
from a single Brooklyn location to over 700 stores in 50 years. Owing much of
their success to the communities that surround their showrooms and distribution
centers, the Sleepy`s family gives back through participation in holiday food
drives, coat and toy drives, partnering with the Salvation Army, United Way,
organizations against domestic violence, and various local drama and sports
events.

Keeping up-to-date on all the latest innovations in sleep technology, Sleepy`s,
The Mattress Professionals carries the latest in Sealy, Serta, Beautyrest,
Tempur-Pedic mattresses to fit any price range or comfort level, plus exclusive
comfort features that can only be found at Sleepy`s. For more information, visit
www.sleepys.com.

Sleepy`s
Greg Longmuir, 1-800-SLEEPYS
Glongmuir@sleepys.com

Copyright Business Wire 2009