2009 According to the T-Shirt - A CafePress Cultural Barometer Report

From Inauguration Fever and Political Scandals to Pirates and Proposition 8
SAN MATEO, Calif.--(Business Wire)--
Who knew that something as innocent as a T-shirt could unlock the voice of the
people and spread their sentiments loud and proud? In 2009, concerned citizens
flocked to CafePress, the epicenter for user-designed t-shirts, mugs, bumper
stickers and other gifts, to sound off on the political and pop culture
happenings of the moment.

From President Obama to the Twilight Saga, the CafePress community commemorated
the news with merchandise designs of their own making. Millions upon millions of
clever, creative designs flooded the online marketplace, translating hot
headlines into don-able duds.

"When it comes to the news, our community of over 6.5 million users is keyed in
and standing by to express themselves on whatever the subject matter, making
CafePress the ultimate cultural barometer," comments CafePress Vice President of
Marketing Amy Maniatis. "You can be sure if it`s in the news, then you`ll find
it on CafePress."

Obama Drama

* One man captured the nation`s attention in 2009 - Barack Obama. He Ba-rocked
it at the polls on Election Day in 2008 and started 2009 with a bang as he
headed to the White House. With over 3,630,000 products devoted to Obama - it`s
clear CafePress users love to show their presidential pride.
* When you`re in the limelight, you`re bound to get caught "acting stupidly."
Everything from the high-profile prez`s approach to healthcare reform, his
stimulus package plan and the "beer summit," came under fire with 1,090,000
anti-Obama products available on the site.
* Obama says: lock it up. The President made moves to shut down notorious
Guantanamo prison; as a result, CafePress saw a flurry of activity about
Guantanamo with 14,500 products both in support of and against the decision.

Culture - Popped, Not Fried

* TwiHards and fan-pires everywhere bit into any opportunity to express their
love for the Twilight Saga on 500,000 products.
* Sensationalism around Swine Flureached a fever pitch with 30,000 products
dedicated to the epidemic. As if that weren`t enough pork for the American
public, there were 50,700 bacon products on the site in `09.
* As Somali pirates made headlines they also inspired hordes of designs
appearing on 809,000 products.

Scandalously Political

* When Illinois governor, Rod Blagojevich, tried to sell Obama`s senate seat,
CafePress designers got giddy creating over 20,000 designs related to the
gubernatorial scandal.
* Appalachian trekking South Carolina governor, Mark Sanford, takes a ribbing in
T`s with designs on 18,000 products.
* Just after Joe Wilson shouted the words "You Lie", the catchphrase caught
fire, showing up on 41,000 products.

Movers, Shakers and Public Policy Makers

* Sonia Sotomayor took flak for her celebrated and criticized "Wise Latina"
remarks - and the phrase took on a life of its own landing on close to 3,000
products.
* Al Franken bested Norm Coleman in the Minnesota Senate race, and CafePress saw
the SNL funnyman galvanize close to 6,000 products on the site.
* Proposition 8 caused quite a stir in California as the government chose to
uphold the passage that defines marriage as a union strictly between a man and a
woman. In protest, CafePress saw a surge (46,000 products) in anti-Proposition 8
designs pop up on the site.

About CafePress

CafePress is the world's biggest destination for self-expression through
merchandise. Each month over 11 million shoppers visit CafePress to buy or
create T-shirts, mugs, posters and other gifts that reflect their interests,
passions, beliefs and affiliations. Launched in 1999, CafePress has empowered
individuals, Non Profits and businesses to create, buy and sell customized
merchandise online using the company's unique print-on-demand and e-commerce
services. Today, CafePress is a growing network of over 6.5 million members who
have unleashed their creativity to transform their artwork and ideas into an
impressive catalog of over 250 million unique gifts.

Learn more about CafePress at http://www.cafepress.com or on their international
sites in Australia (http://www.cafepress.com.au), Canada
(http://www.cafepress.ca) and the United Kingdom (http://www.cafepress.co.uk).

About CafePress Cultural Barometer Report

With over 11 million shoppers monthly coming to CafePress to buy or create
merchandise that reflects their interests, passions, beliefs and affiliations,
it's a real-time reflection of the things people truly care about. CafePress
created the Cultural Barometer Report to share some of the more interesting,
obscure, newsworthy, overwhelming, and just plain funny trends that come to our
attention via the almighty T-shirt.

CafePress
Kimberly Youngstrom, 212-221-1713
kyoungstrom@kaplowpr.com

Copyright Business Wire 2009