Defrag This!

MUMBAI, India--(Business Wire)--
Been out of sorts lately? Feeling disorganized? Maybe you're not
operating up to speed or just plain confused. You need to be
defragged. What? You know, defragged, cleaned-up, straightened-out.
Still not sure what defrag means? Well, it's time to learn because it
one trendy new word in American pop culture.

Technically speaking, defrag or defragmentation is a process,
refined by Diskeeper Corporation in the 80s, designed to organize a
computer's hard drive. Without defragging, your computer will slow,
hang or crash. Now the term is so popular it's used as a euphemism for
getting one's life together.

How do you use this hip new term? Examples abound.

On the popular show, "CSI," a character mentioned her
scatter-brained partner needed to defrag his brain.

On the top-rated Kevin and Bean morning show (KROQ) they discussed
how Kevin can't access the info in his brain in his brain. It was
suggested that Kevin's mind needed to be defragged.

Even the NFL getting defragged, a broadcaster noted: The play
works about as well as my computer did for me tonight. It needs to be
DEFRAGGED!

Place a mess? Get organized and defrag it.

Do your friends think your unreliable? Get some serious defrag.

Feeling forgetful, overwhelmed or lost? You know what to do.

Hard drives, like our lives, are easily cluttered with bits of
information scattered haphazardly all over the disk. This is
fragmentation, and all of us have this condition to some degree --
both in life and in our computer. Defrag corrects this condition by
putting in order. A defragged computer runs smoother and faster.

"We may have helped popularize the term," says Diskeeper
(www.diskeeper.com) spokesperson Colleen Toumayan. "It's a positive
sign when it becomes culturally cool to use a term like 'defrag' in
more creative ways. It is a very descriptive word. I mean, we've all
been there, right?"

A few years ago, Diskeeper was a clue on the television show
"Jeopardy!," the category "Words beginning with d-e-f," the clue
"Diskeeper is software to do this." The correct response: "What is
defragment?"

Now, after millions of users, the word has gone from a game show
clue to common banter. Considering the popularity of the product, it's
little wonder that the term "defrag" is working its way into the
public's collective conscious.

Profusion PR
Lisa Zocco, 310-503-8151
press@profusionpr.com

Copyright Business Wire 2008