North Island Credit Union Kicks it Up a Notch

Interactive Feature Brings Art Alive in the Community
SAN DIEGO--(Business Wire)--North Island Credit Union recently created an innovative and
interactive advertising strategy for all ages. Produced by Reactrix,
this original and interactive artwork known as "Island Paradise" can
be seen at numerous venues throughout San Diego, and so far the
strategy has paid off. In malls, theaters and other spaces, Reactrix
creates highly entertaining branding displays that respond to the
physical movements of the audience. The design has produced the
highest advertising effectiveness score across all media types and is
becoming popular with major brands like Coca-Cola. The resulting
"brand play" makes Reactrix the highest engagement advertising
available today and reaches top-market venues with monthly traffic
exceeding 100 million.

Similar to the interactive, with the drag of the mouse, the
elements of "Island Paradise" are highlighted and a narrative of each
pops up to reveal the story of the landmark and its importance to the
San Diego and Riverside communities. The interactive mural is featured
under the Island Extras section on the credit union's web site,
www.myisland.com.

Earlier this year, North Island Credit Union updated its signature
mural artwork to reflect 20 new landmarks and sites from San Diego to
Riverside, including Petco Park, the Gaslamp District sign, the Lemon
Grove lemon, the Chicano Park murals, the San Diego State University
bell tower, the Carlsbad flower fields and the Temecula vineyards.

The original artwork, known as the "Polymorphous Paradise," was
created in 1992 and has been used in North Island's advertising and
marketing programs. The new "Island Paradise" artwork will be
incorporated into the credit union's print, collateral and affinity
items over the next few months.

Interactive "Island Paradise" Art can be seen at:

http://www.myisland.com/island/interactivepoly.do

About North Island Credit Union

A corporate and community leader in the San Diego region for more
than 60 years, North Island Credit Union currently serves nearly
110,000 members from 17 branch locations throughout San Diego County.
With $1.5 billion in assets, the credit union ranks as the 60th
largest credit union in the nation and the 12th largest in California.
North Island Credit Union offers diverse financial services for
consumers in San Diego, Orange and Riverside counties, including
checking and savings accounts; investment services; real estate,
vehicle and signature loans; and Internet banking. North Island also
is a leader in the small business services, providing payroll
services, insurance products, employee benefits, retirement plans,
checking and saving accounts, lines of credit, member business loans,
and is a Preferred SBA lender.

A premier employer in San Diego, North Island Credit Union was
recently named among the 50 Best Small and Medium Companies to Work
For in America by the Society for Human Resource Management. In 2005,
the credit union received the Governor's Award for Performance
Excellence from Governor Arnold Schwarzenegger through the California
Awards for Performance Excellence, which uses the national Malcolm
Baldrige quality criteria for its winners. North Island Credit Union
is the only financial institution in California to have received this
distinction. Other industry recognition includes Ken Blanchard's Best
Company to Work For in 2001 and the Peter Barron Stark Award for
Workplace Excellence five times.

North Island Credit Union has branches in Carlsbad, Clairemont
Square, Chula Vista, downtown San Diego, EastLake, El Cajon, Imperial
Beach, Kearny Mesa, La Mesa, Mira Mesa, NAS North Island, Rancho San
Diego, Santee, Scripps Poway, South Bay, Temecula and Vista. Call
800-848-5654 for additional information or visit www.myisland.com.

MJE Marketing Services Inc.
Kim A. Merrill, 619-682-3841
kim@mjemarketing.com

Copyright Business Wire 2008