Lansinoh Laboratories Celebrates 25 Years of Supporting Breastfeeding Moms

Lansinoh Marks Its Anniversary by Giving Away 25 Gift Baskets Filled with All
the Lansinoh Products That Breastfeeding Moms Have Depended on for a Quarter
Century
ALEXANDRIA, Va.--(Business Wire)--
Since 1984, millions of moms have relied on Lansinoh Laboratories, Inc., for the
support, encouragement, and education they need to breastfeed their babies
successfully. And when they share their breastfeeding stories with other
moms-to-be, they overwhelmingly recommend Lansinoh as a secret to their
breastfeeding success. To celebrate these 25 years, Lansinoh is giving away 25
gift baskets filled with the products that have supported breastfeeding for a
quarter century. Each basket includes the entire line of Lansinoh products
including the Lansinoh Double Electric Breast Pump, Disposable Nursing Pads,
Milk Storage Bags, and award-winning Diaper Rash Ointment.

Moms, moms-to-be, mommy bloggers, and journalists can visit Lansinoh`s sponsored
blog at ByMomsForMoms.net to enter the gift basket giveaway; see historical
photos; and listen to a podcast interview with Michelle McLaughlin, Lansinoh`s
VP of Sales who has worked at Lansinoh since the company`s inception.

"Lansinoh has played a crucial role in many moms` successful breastfeeding
experiences," says McLaughlin. "When moms` nipples have become sore, dried, or
cracked from nursing, Lansinoh`s HPA Lanolin has been there to soothe them. When
moms have returned to work after their maternity leave, Lansinoh breast pumps
have been there to help them continue to provide their breastmilk to their
babies. When their babies have developed diaper rash, Lansinoh`s Diaper Rash
Ointment has been there to help heal and protect their baby`s skin. The list
goes on, for every mom who`s breastfed and depended on Lansinoh."

Lansinoh is best known for its Lanolin nipple ointment, the company`s first
product, and still today the No. 1 product in its category for soothing,
healing, and protecting sore, cracked nipples. Rasheda Hagen, a breastfeeding
mother of two daughters, packaged ultra-pure, medical grade Lansinoh Lanolin in
the kitchen of her home in 1984, when no other pure nipple ointment could be
found. It is the only topical nipple ointment endorsed in the U.S. by La Leche
League International. It was this Lanolin that provided the inspiration for the
company`s name. Lansinoh means: Lan (lanolin) sin ("without" in Latin) oh
(chemical symbol for alcohol).

All Lansinoh products have followed in the tradition started by Hagen-made by
moms, for moms. The company`s products are created in effort to address the
growing market for breastfeeding supplies and accessories. In the U.S., this
market has grown 40 percent since 2005, according to IRI. The birth rate in the
U.S. has increased to 4.3 million in 2007, up 4 percent since 2003, according to
the Centers for Disease Control (CDC). Fully 77 percent of mothers now initiate
breastfeeding, according to the CDC, the highest initiation rate the U.S. has
achieved to date.

"We`re proud of the culture we`ve built here at Lansinoh," says Gary Downing,
CEO. "Every move we`ve made as an organization has been and will continue to be
an effort to meet the needs of breastfeeding mothers. With the number of
breastfeeding mothers increasing, we will continue to improve and expand our
product line through selective acquisitions and internal development to ensure
we have best-in-class products for breastfeeding mothers."

To enter Lansinoh`s gift basket giveaway, moms must write about their most
rewarding breastfeeding experience in a comment on ByMomsForMoms.net.
Twenty-five winners will be randomly selected from the pool of applicants.
Deadline for submission is Nov. 21 at 11:59 p.m. ET. Winners will be announced
on ByMomsForMoms.net.

ABOUT LANSINOH LABORATORIES

Founded in 1984 by a breastfeeding mother, Lansinoh Laboratories, Inc.,
Alexandria, Va., is a global leader of premium products by and for breastfeeding
mothers. The company's expanding product line is available in over 25,000 retail
stores nationwide. The company is committed to developing new products through
internal product development and selective acquisitions.

PRESS RESOURCES

Press contact: Lucy@GregoryFCA.com

RSS feed: http://feeds2.feedburner.com/Lansinoh

Web site: http://www.lansinoh.com

Blog: http://bymomsformoms.net

Lansinoh products: http://lansinoh.com/products

Lansinoh`s 25th anniversary giveaway:
http://bymomsformoms.blogspot.com/2008/10/lansinoh-giving-away-25-gift-baskets-in.html

Lansinoh, 25 years in pictures:
http://bymomsformoms.blogspot.com/2008/10/lansinoh-then-and-now.html

Podcast interview with Michelle McLaughlin, Lansinoh`s VP of Sales:
http://bymomsformoms.blogspot.com/2008/10/lansinohs-michelle-mclaughlin-reflects.html

Press contact:
Lucy Fortin
Assistant Account Executive
Gregory FCA
Main: 610-642-8253, ext. 154
Mobile: 484-432-5384
Lucy@GregoryFCA.com
or
Company contact:
Jennifer Moyer
Vice President of Marketing
Lansinoh Laboratories, Inc.
Main: 703-299-1100, ext. 460
JMoyer@Lansinoh.com

Copyright Business Wire 2009