Millennium Hotels & Resorts Names 5W Public Relations Agency of Record for US Destinations

Millennium Hotels & Resorts Names 5W Public Relations Agency of Record for US
Destinations

NEW YORK, Oct. 29 /PRNewswire/ -- Millennium Hotels & Resorts announced today
that it has engaged 5W Public Relations, one of the nation's 25 largest public
relations firms, as the PR agency of record for all 15 Millennium hotel and
resort properties in the United States. 5WPR will work with Millennium on
strategic planning, media relations, and a full-scale marketing communications
campaign for the national brand, as well as for each of the individual
properties.

"We've had a great experience in working with Millennium locally, with New
York properties," said Ronn Torossian, President and CEO of 5W Public
Relations. "We're now thrilled to be engaged with the brand on a national
level as their PR agency of record."
Comprised of 15 properties in the US, Millennium Hotels & Resorts destinations
include:

-- Millennium Alaskan Hotel Anchorage (Anchorage, AL)
-- Millennium Bostonian Hotel Boston (Boston, MA)
-- Millennium Harvest House Boulder (Boulder, CO)
-- Millennium Hotel Buffalo (Buffalo, NY)
-- Millennium Knickerbocker Hotel Chicago (Chicago, IL)
-- Millennium Hotel Cincinnati (Cincinnati, OH)
-- Millennium Hotel Durham (Durham, NC)
-- Millennium Biltmore Hotel Los Angeles (Los Angeles, CA)
-- Millennium Hotel Minneapolis (Minneapolis, MN)
-- Millennium Maxwell House Nashville (Nashville, TN)
-- Millennium Broadway Hotel New York (New York, NY)
-- Millennium UN Plaza Hotel New York (New York, NY)
-- The Premier Hotel (New York, NY)
-- Millennium Resort Scottsdale McCormick Ranch (Scottsdale, AZ)

-- Millennium Hotel St. Louis (St. Louis, MO)

"We were looking for a PR agency that demonstrated big thinking and a proven
track record of achieving results, and 5WPR has truly distinguished
themselves," said Diane Sanker, Vice President Sales, North America. "We are
looking forward to a continued, mutually rewarding partnership."

About 5WPR

5W Public Relations (www.5wpr.com) is a full-service public relations firm
known for implementing cutting-edge, customized media programs designed to
impact client specific business goals and objectives. 5WPR's energetic,
fast-paced, and focused culture earned the firm a spot on the INC. 500 list
and the title of "fastest-growing agency" three years in a row. One of the 25
largest PR firms in the US, the agency maintains practice areas in consumer,
technology, health and wellness, entertainment, lifestyle, fashion, and
corporate communications. The growth and recognition of 5WPR stems from a
focused, smart, and creative staff that expertly communicates client messages
to impact ROI. The team is led by CEO, Ronn Torossian, and has the
understanding and ability to harness the newest tools in a rapidly changing
media landscape. This 24/7 approach to the media led the industry's foremost
trade magazine to describe 5WPR as "aggressive in a way that clearly resonates
with clients looking for a firm staffed with type A-plus personalities, a
BS-free approach, and results from Day One."

About Millennium Hotels & Resorts

Millennium Hotels & Resorts is comprised of 15 properties across the United
States, as well as properties located internationally. The US properties
include: Millennium Alaskan Hotel Anchorage (Anchorage, AL); Millennium
Bostonian Hotel Boston (Boston, MA); Millennium Harvest House Boulder
(Boulder, CO); Millennium Hotel Buffalo (Buffalo, NY); Millennium
Knickerbocker Hotel Chicago (Chicago, IL); Millennium Hotel Cincinnati
(Cincinnati, OH); Millennium Hotel Durham (Durham, NC); Millennium Biltmore
Hotel Los Angeles (Los Angeles, CA); Millennium Hotel Minneapolis
(Minneapolis, MN); Millennium Maxwell House Nashville (Nashville, TN);
Millennium Broadway Hotel New York (New York, NY); Millennium UN Plaza Hotel
New York (New York, NY); The Premier Hotel (New York, NY); Millennium Resort
Scottsdale McCormick Ranch (Scottsdale, AZ); Millennium Hotel St. Louis (St.
Louis, MO). www.millenniumhotels.com

SOURCE 5W Public Relations

Christine Garabedian, 5W Public Relations, +1-212-999-5585,
Christine@5wpr.com