Worldata Develops Breakthrough Web Code for Cost-Per-Lead Interactive

New Code For Co-Registration Marketing Increases Efficiency and
Simplicity
BOCA RATON, Fla.--(Business Wire)--
Worldata, a leader in the Direct and Interactive Marketing
industry for over 30 years, has developed a brand new, simple,
non-invasive and invisible frame to be used for Co-Registration
Marketing.

The new dynamically generated code is easy to use and proprietary
to Worldata and its network of site owners. Because it is developed
using dynamic programming language, it is light on both the client and
server side, replacing the previously used heavy JavaScript. The
JavaScript would produce empty real estate on a network's page, where
the new code allows the server to adjust the space on a publisher's
site. This improves the efficiency of multiple Co-Registration offers
while allowing for seamless loading of offers and web pages.

"We are excited about this innovation in technology that will take
Co-Registration Marketing to a new level," said Jay Schwedelson,
Corporate Vice President of Worldata. "Worldata is proving to be on
the forefront of this emerging marketplace, enhancing the simplicity
and benefits of using Cost-Per-Lead generation programs and shaping
the future of interactive marketing."

The breakthrough of this code ensures no interference between the
integrity of the site owners' and Worldata's ever-expanding
advertising network. The technology allows for heavy traffic on a site
with Co-Registration code, while utilizing minimal server resources.
It facilitates a simple way of publishing the creative for fully
customized, lead generating offers within in the Worldata Network. The
real estate picks up the advertisements from the server and
dynamically resizes the spaces in order to accommodate a number of
ads, including none if necessary.

Co-registration is the practice of referring leads, subscriptions
or memberships simultaneously with another web site's registration
process. For advertisers to place opt-in offers onto the following
page of such a registration, the site owner embeds these codes onto
their site.

Worldata and its Group of Companies are leaders in the
Direct/Interactive Marketing services field for over 30 years.
Worldata, headquartered in its state-of-the-art facility, is the only
company offering all services under one roof, including Email and
Postal List Management, List Brokerage, Email Transmission and
Tracking, Database Marketing Services, Data Hygiene, Change of
Address, Merge/Purge, Custom Marketing Solutions, Cost-Per-Lead and
Co-Registration Programs and Banner Advertising. More information
about Worldata can be found at www.worldata.com or by contacting Jay
Schwedelson, Corporate Vice President, at 800-331-8102 or via email at
JayS@worldata.com.

Worldata, Boca Raton
Jay Schwedelson, Corporate V.P., 1-800-331-8102, ext. 176
JayS@worldata.com

Copyright Business Wire 2008