AVP Announces Management Team Transition

LOS ANGELES--(Business Wire)--
AVP, Inc. (OTCBB:AVPI) announced that, effective today, Russ
Pillar has resigned as Vice Chairman of the Company's Board of
Directors and from his executive post. Mr. Pillar will continue to be
available to AVP as a consultant in the area of developing senior
sponsorship relationships and providing guidance on strategy for the
Company's digital media efforts.

"Russ had a strong and immediate positive impact on our brand, our
business, and our company," said Leonard Armato, AVP's Chairman and
Chief Executive Officer. "I look forward to calling on him for
continued counsel in the future."

"Leonard and I agree on AVP's promise," said Russ Pillar. "We also
agree that, given his leadership and direction of the Company, my
contribution will best be made as called upon rather than on a
full-time operational basis."

About AVP, Inc.

AVP, Inc. is a leading lifestyle sports entertainment company
focused on the production, marketing and distribution of professional
beach volleyball events worldwide. One of the fastest growing entities
in the sports world, the AVP operates two of the industry's most
prominent national outdoor touring series, the AVP Pro Beach
Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour
launching in 2008. The AVP is set to stage more than 35 events
throughout the United States in 2008 and features more than 150 of the
top men and women competitors in the sport. At the 2004 Athens
Olympics, AVP athletes representing the United States won gold and
bronze. The medals were the first won by the U.S. women in
professional beach volleyball, and the 2007 World Champions in each
gender are AVP athletes. AVP is headquartered in Los Angeles, Calif.,
and the company's stock trades under the symbol AVPI on the OTC
Bulletin Board. For more information, please visit www.avp.com.

Forward Looking Statements

Some of the information in this press release may contain
projections or other forward-looking statements regarding future
events or the future financial performance of the Company. We wish to
caution you that these statements involve risks and uncertainties and
actual results might differ materially from those in the
forward-looking statements, if we receive less sponsorship and
advertising revenue than anticipated, or if attendance is adversely
affected by unfavorable weather. Event-related expenses, such as for
the stadium, transportation and accommodations, or security might be
greater than expected; or marketing or administrative costs might be
increased by our hiring, not currently planned, of a particularly
qualified prospect. Additional factors have been detailed in the
Company's filings with the Securities and Exchange Commission,
including our recent filings on Forms 10-KSB and 10-QSB.

Brener Zwikel & Associates
Kimberly Moran, 818-462-5612
kimberlym@bzapr.com

Copyright Business Wire 2008