/ CORRECTION - Barack Obama Has Most Online Video Viewers Among Presidential Candidates, According to Nielsen Online

Tue Apr 22, 2008 4:26pm EDT

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  NEW YORK, NY, Apr 22 (MARKET WIRE) -- 
 In the news release, "Barack Obama Has Most Online Video Viewers Among
Presidential Candidates, According to Nielsen Online," issued earlier today by
The Nielsen Company, we are advised by the company that "Table 3: Top 10
Brands by Video Streams for March 2008 (U.S., Home and Work)" has changed. 
Complete corrected text follows.

    Barack Obama Has Most Online Video Viewers Among Presidential Candidates,
According
to Nielsen Online

    Minimal Viewer Overlap Between the Candidates Suggests Video Content
Attracts
Decided Voters

    NEW YORK, NY -- April 22, 2008 -- Nielsen Online, a service of The Nielsen
Company, today announced that among presidential candidates, Senator
BarackObama's Web site had the most unique viewers of video content in March,
with
518,000. Senator Hillary Clinton had 351,000 unique viewers and Senator John
McCain had 38,000 (see Table 1). The findings were released with the March 2008
VideoCensus figures, which indicated continued growth in the consumption of
online video.


Table 1: Presidential Candidate Web Sites ranked by Unique Viewers of Video
Content in March 2008 (U.S., Home and Work)

                        Unique Viewers       Total Video         Time Spent
Candidate Web Site      (000)                Streams (000)       per Viewer
                        --------------       -------------       ----------
Barack Obama                       518                 828           16 min
Hillary For President              351                 551          4.8 min
JohnMcCain.com                      38                  66          1.5 min

Source: Nielsen Online, VideoCensus

    
Minimal Viewer Overlap between Audiences

    Only one percent of viewers watched video content on both Barack Obama's and
Hillary Clinton's Web sites in March. Across all candidate sites, including John
McCain's, there was virtually no overlap. The findings suggest that campaign Web
site videos are attracting loyal viewers who are not necessarily researching
all three candidates.

    "This reinforces a clear trend toward candidates using the Web as a
rallying point for their base -- as a place to disseminate talking points and to
gather contributions," said Jon Gibs, vice president, media analytics for
Nielsen Online. "Undecided voters seem to understand this and appear to be
going elsewhere -- including online destinations such as CNN, MSNBC and The
New York Times, as well as less official channels such as YouTube to gather
broader information and view video content."

    March's Topline VideoCensus Metrics


Table 2: Overall Online Video Consumption for January - March 2008 (U.S.,
Home and Work)
                        Jan-08               Feb-08               Mar-08
                        ---------            ---------            ---------
Unique Viewers (000)      116,745              115,799              115,366
Total Streams (000)     5,987,475            6,333,326            6,967,963
Streams per Viewer           51.3                 54.7                 60.4
Time per Viewer (min)       124.4                130.7                137.3

Source: Nielsen Online, VideoCensus

Table 3: Top 10 Brands by Video Streams for March 2008 (U.S., Home and
Work)

                                                         Total     Unique
                                                        Streams    Viewers
Video Brand                                              (000)      (000)
                                                        --------- ---------
  1.  YouTube                                           3,646,076    69,604
  2.  Fox Interactive Media                               332,708    19,801
  3.  Yahoo!                                              265,912    22,532
  4.  Nickelodeon Kids and Family Network                 187,646     6,256
  5.  MSN/Windows Live                                    170,850    10,521
  6.  ESPN                                                114,631     6,103
  7.  Disney Online                                        90,130     7,671
  8.  Turner Entertainment New Media Network               89,795     6,348
  9.  CNN Digital Network                                  82,525     5,515
  10. Google                                               74,826    14,095

Source: Nielsen Online, VideoCensus

    
About VideoCensus:

    Nielsen Online's VideoCensus is the first and only syndicated online video
measurement service to combine patented panel and census research methodologies,
providing an accurate count of viewing activity and engagement along with
in-depth demographic reporting.

    About Nielsen Online:

    Nielsen Online, a service of The Nielsen Company, delivers comprehensive,
independent
measurement and analysis of online audiences, advertising, video,
consumer-generated
media, word of mouth, commerce and consumer behavior, and includes products
previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics
brands. With high quality, technology-driven products and services, Nielsen
Online
enables clients to make informed business decisions regarding their
Internet, digital and marketing strategies. For more information, please visit
www.nielsen-online.com.

    About The Nielsen Company:

    The Nielsen Company is a global information and media company with leading
market
positions in marketing information (ACNielsen), media information (Nielsen Media
Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement,
trade
shows and business publications (Billboard, The Hollywood Reporter, Adweek).
The privately held company is active in more than 100 countries, with
headquarters in Haarlem, the Netherlands, and New York, USA. For more
information, please visit, www.nielsen.com.

    

Media Contact:
The Nielsen Company
pr.us@nielsen.com

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