A Legendary ``Clasico'' between CLUB AMERICA and CHIVAS de GUADALAJARA Comes to Pizza...

Wed May 7, 2008 9:23pm EDT
 
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A Legendary ``Clasico'' between CLUB AMERICA and CHIVAS de GUADALAJARA Comes to Pizza Hut Park, Frisco, Texas

    Soccer Legends from CLUB AMERICA and CHIVAS de GUADALAJARA will
take to the field at PIZZA HUT PARK, Frisco, Texas on May 25th at 8:00
                                  PM
DALLAS--(Business Wire)--
Following last year's game between Mexico and Argentina, played in
front of 10,000 soccer fans at the Robertson Stadium in Houston,
Nissan and Fox Sports en Espanol are pleased to announce this year's
match-up for "El Reto Final Nissan: LEGENDS of CLUB AMERICA vs. CHIVAS
de GUADALAJARA."

   This historic meeting will bring together an all-star line-up of
some of the biggest players of the past from these two legendary
Mexican teams and will take place on Sunday, May 25th at Pizza Hut
Park in Dallas, Texas.

   "Nissan is proud to sponsor El Reto Final for the third year in a
row," says Ben Poore, Vice President of Marketing for NNA. "The
Hispanic market is important to Nissan and El Reto is one way we can
demonstrate our commitment to this community. This event is a truly
integrated promotion that allows fans to access content through
television, online and of course at the final match. Like many soccer
fans, we are looking forward to the classic match between the two
great teams."

   The legendary rivalry between CHIVAS de GUADALAJARA and CLUB
AMERICA goes back for decades with both teams having been very
successful over the years--America has won 10, and Guadalajara 11
league championships. The "El Reto Final Nissan: LEGENDS of CLUB
AMERICA vs. CHIVAS de GUADALAJARA" match will be the culmination of
five weeks of programming on Fox Sports en Espanol, as the show's
host, George X, travels around Mexico tracking down players from these
two Mexican super clubs to invite them to a re-match. The program airs
on Sundays at 9PM EST.

   Peter Christiansen, CEO of Miami-based Zeal Television, the
production company producing the El Reto Final series, says that the
series this year has a number of twists. "We invited two major
captains: Alberto Garcia Aspe, and Fernando Quirarte to serve as
captains and advisors to George X," says Christiansen. "Helped by
legendary coaches Alberto Guerra from Chivas de Guadalajara and Hector
Reinoso from Club America, they really have been able to assemble an
outstanding list of players for the rematch at Pizza Hut Park," says
Christiansen.

   "We are pleased to bring 'El Reto Final Nissan' to our loyal
viewers for the third straight year in a row as the perfect complement
to our year-round coverage of the Mexican soccer league, and the
participation of Mexican teams in the Copa Santander Libertadores and
Copa Nissan Sudamericana," stated David Sternberg, Executive Vice
President of Emerging Networks for Fox Cable Networks and General
Manager FUEL TV, Fox Soccer Channel, and Fox Sports en Espanol

   "El Reto Final Nissan: LEGENDS of CLUB AMERICA vs. CHIVAS de
GUADALAJARA" is brought to the Hispanic market by Executive Producer
Animus Entertainment Group, and The Vidal Partnership, Nissan's
Hispanic Agency of Record.

   Topping the Line-up for TEAM CHIVAS GUADALAJARA are Fernando
Quirarte Benjamin Galindo, Ricardo Pelaez, Manual Sol, Martin Zuniga
and Alberto Guerra.

   FOR TEAM CLUB AMERICA, flying in to Dallas from Mexico City are
legends such as Alberto Garcia Aspe, Carlos Hermosillo, Luis Roberto
"Zague" Alves, Luis Hernandez and Adrian Chavez, among others.

   The full line-up of Players on the two teams is announced to be as
follows:

-0-
*T
       TEAM CLUB AMERICA                TEAM CHIVAS de GUADALAJARA
--------------------------------     ---------------------------------
1. Alberto Garcia Aspe               1. Fernando Quirarte
2. Luis Roberto "Zague" Alvez        2. Camilo Romero
3. Carlos Hermosillo                 3. Rafael Gutierrez Aldaco
4. Vinicio Bravo                     4. Marco Antonio Ruiz
5. Luis Hernandez                    5. Alberto Coyote
6. Joaquin del Olmo                  6. Ricardo Snoopy Perez
7. Cecilio de los Santos             7. Manuel Sol
8. Carlos Antonio Santos             8. Benjamin Galindo
9. Adrian Chavez                     9. Ricardo Pelaez
10. Raul Rodrigo Lara                10. Gustavo Napoles
11. Raul Guttierez                   11. Martin Zuniga
12. Adrian Chavez                    12. Ignacio Vasquez
Coach: Carlos Reinoso                Coach: Alberto Guerra
*T

   Ticket prices are set at $20, $30 and $40. Tickets may be
purchased at all TICKETMASTER outlets, including FIESTA MART stores,
at EL TEPEYAC, EL AMIGO, DEPORTES CELAYA, FUTBOL LATINO MEX, LA
PICOSA, LA PROVEDENCIA, LOS SAPITOS Y LAS RANITAS, MI CASA, TAQUERIA
PEDRITO, EL POLLO REGIO and the FC DALLAS box office, at
1-888-FCD-GOAL or online at www.ticketmaster.com. If you missed the
live match, you can watch it on Fox Sports en Espanol on May 25th at
6PM PT / 8PM CT / 9PM EST.

   During this press event in Dallas, Nissan will also announce its
support for LULAC's educational efforts. A charitable contribution of
$25,000 will be presented to LULAC, symbolizing Nissan's support of
LULAC's initiatives.

   About Nissan North AMERICA

   Nissan North America, Inc. has been the proud title sponsor of the
award-winning El Reto Final Nissan for the past three years. In
addition, Nissan has long been a major contributor of Hispanic
organizations across the country including the United States Hispanic
Chamber of Commerce, the Congressional Hispanic Caucus Institute, the
National Council of La Raza, the Hispanic Scholarship Fund, the
National Hispana Leadership Institute, the National Association of
Latino Elected and Appointed Officials, the League of United Latin
American Citizens; and is a proud long-time sponsor of the Copa Nissan
Sudamerica.

   In North America, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. More information on Nissan North
America and the complete line of Nissan and Infiniti vehicles can be
found online at www.nissanusa.com and www.infiniti.com.

   About LULAC

   League of United Latino American Citizens (LULAC) has
approximately 115,000 members throughout the United States and Puerto
Rico. It is the largest and oldest Hispanic organization in the United
States. LULAC advances the economic condition, educational attainment,
political influence, health and civil rights of Hispanic Americans
through community-based programs operating at more than 700 LULAC
councils nationwide. The organization involves and serves all Hispanic
nationality groups. For more information, go to www.lulac.org.

   About Fox Sports en Espanol

   Fox Sports en Espanol features more than 1,500 hours of live,
exclusive sports programming in Spanish and, with few exceptions,
English SAP each year, including InterLiga(TM), the Copa Santander
Libertadores, Copa Nissan Sudamericana, and the FIFA Club World Cup
soccer tournaments; the Major League Baseball regular season,
divisional playoffs, All-Star Game and World Series; and premier
combat sports including championship boxing from Mexico and the U.S.,
Ultimate Fighting Championship(R) and kickboxing. The channel reaches
more than 13 million cable and satellite households in the country, of
which 4.5 million are U.S. Hispanic households.

   Fox Sports en Espanol is distributed by Fox Cable Networks Group
and operated by Fox Pan American Sports LLC, an international sports
programming and production entity jointly owned by HM Capital
Partners, LLC and News Corporation's (NYSE: NWS) Fox Sports
International. For more information, visit Fox Sports en Espanol
online at foxsportsla.msn.com.

   About The Vidal Partnership

   Established in 1991, The Vidal Partnership is the largest
independent Hispanic marketing communications agency in the U.S. and
has been named: Advertising Age Multicultural Agency of the Year in
2002 and 2004, Adweek's Marketing y Medios Hispanic Agency of the Year
in 2004, Advertising Age Five Star Winner for 2005 and Advertising Age
A-List Agency for 2006 and 2007. The agency's client roster includes
Cadbury Adams USA, Diageo North AMERICA, Greyhound, Heineken USA,
Johnson & Johnson, Kraft Foods, MasterCard International, National
Football League, Nissan North AMERICA, Royal Caribbean, Sprint Nextel,
The Home Depot, and Wendy's International. In addition to the New York
headquarters, The Vidal Partnership has offices in Atlanta, Miami,
Nashville, Los Angeles, and Dallas. For more information, visit
www.vidalpartnership.com.

The Cartel Group
Victoria Negrete, 210-602-8881
vnegrete@thecartel.com
or
Fox Sports en Espanol
Jennifer Serna, 310-444-8736
Jennifer.serna@fox.com

Copyright Business Wire 2008

 

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