Lifetime Digital Launches Two Major Initiatives Catering to Mothers

All-New MothersClick.com Features Dynamic Conversation Engine;
LifetimeMoms.com Unites Top Mom Bloggers Under One Umbrella

NEW YORK, Oct. 29 /PRNewswire/ -- Lifetime Digital, the ultimate digital
source for women's entertainment, escape and play, announced today the
re-launch of MothersClick.com and the debut of LifetimeMoms.com, two major
initiatives to strengthen Lifetime Networks' bond with mothers by creating
communities to connect with others like them.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080804/NYM114LOGO)

The all-new MothersClick.com, the first digital acquisition by Lifetime
Networks, features a dynamic conversation engine that empowers women to easily
find discussion topics by keywords and to engage with other moms across
thousands of subjects. Unlike traditional community sites geared toward moms,
MothersClick.com celebrates the diversity of experiences and interests of each
mother by fostering conversations across all verticals and not limiting them
to closed groups. Mothers simply type in words or key phrases of interest and
are immediately shown all conversations on that topic, filtered into content
types including questions, reviews, polls, photos and classifieds.

LifetimeMoms.com unites 13 top mom bloggers under one umbrella to inspire
honest, real and thought-provoking dialogue by moms for moms. These Lifetime
Moms provide original content across a variety of categories, including
Parenting, Beauty & Style, Fit & Healthy, Food, Steals and Deals, forming the
foundation of a growing vertical ad network. More than 50 mom blogger sites
currently participate, with plans to grow to more than 200 in 2010.

"Lifetime has celebrated, entertained and supported women for years, and we
are excited to announce two great new initiatives to deepen our relationship
with mothers," said Andrea Wong, President and CEO of Lifetime Networks.
"MothersClick.com and LifetimeMoms.com herald a deep commitment to fostering
conversations and building real communities - not marketing slogans - for
mothers."

"We spent a lot of time designing a community that would enable moms to
express their diverse personalities and share their wealth of experiences
easily," said Andra Davidson, mother of two and Co-Founder of MothersClick.
"This conversation engine truly empowers women to interact with each other
across thousands of topics and makes it easy for moms to freely discuss all
the things they care about most, and network through similar interests,
locally as well as globally."

At MothersClick.com, members can ask or answer questions and get immediate
feedback from other moms, share experiences and feelings, or join one of the
many public or private groups around topics such as kids, coupons, celebrity
gossip, health, marriage, child care and hundreds more. Moms can also find
and connect with local clubs or mothers groups in their own communities.

The featured Lifetime Moms and their respective categories are as follows:

Stephanie Elie - Digital (http://www.bizziemommy.com)
Lori Falcon - Food (http://mywoodenspoon.com)
Beth Feldman - Just for Fun (http://www.rolemommy.com)
Alyssa Francis - Steals & Deals (http://kingdomfirstmom.com)
Tara Kuczykowski - Steals & Deals (http://www.dealseekingmom.com)
Erika Lehmann - Beauty & Style (http://www.chicshopperchick.com)
Lindsay Reed Maines - Just for Fun (http://rockandrollmama.com)
Audrey McClelland - Beauty & Style (http://www.momgenerations.com)
Colleen Padilla - Product Reviews (http://www.classymommy.com)
Katja Presnal - Home (http://www.skimbacohome.com)
Arianne Segerman - Fit & Healthy (http://www.tothinkistocreate.com)
Nichole Smith - Parenting (http://www.theguiltyparent.com)
Christine Young - Parenting (http://www.fromdatestodiapers.com)

ABOUT MOTHERSCLICK
Inspired and co-founded by a real-life mom, MothersClick.com is a social
networking site which offers a diverse community where mothers can discuss and
share knowledge about all things women care about most. MothersClick offers
moms online a new place to search, discover and quickly join conversations.
MothersClick provides the free tools and services for improving group
communications by helping maximize the value of moms' time spent online.
MothersClick members become part of a diverse mother's website and mom's
network, sharing information, asking questions and finding answers relating to
the experiences of motherhood and parenting, or just talking about life as a
woman. Mothers can also join online moms clubs, creating a message board and
forum around a specific concern, topic or interest. Its founding company,
ParentsClick Network was acquired by Lifetime Networks in 2008. The
parenting-focused network also includes LifetimeMoms.com and
MomBlogNetwork.com. For more information, visit http://www.mothersclick.com/.

ABOUT LIFETIME DIGITAL
Lifetime Digital(TM), the ultimate digital source for women's entertainment,
escape and play, reaches women wherever and however they connect, play and
share. Combined with the reach of Lifetime Networks, which includes Lifetime
Television® and Lifetime Movie Network® - cable's two highest-rated women's
channels - and Lifetime Real Women®, Lifetime Digital provides sponsors an
unrivaled opportunity to reach women with a powerful, singular-branded
experience across all platforms. More than 3.8 million unique visitors
visited Lifetime Digital's robust properties (myLifetime.com, Roiworld.com,
DressUpChallenge.com, LMN.tv and MothersClick.com) in May, 2009 (ComScore
Media Metrix, U.S. only), and consumed Lifetime's content on mobile devices
and partner platforms. Lifetime Digital is a part of Lifetime Networks.

About Lifetime Networks
Lifetime Networks is a diverse, multi-media company, committed to offering the
highest quality entertainment and information programming that celebrates,
entertains and supports women. Through its award-winning public affairs
initiatives, the Company also advocates a wide range of issues affecting women
and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime
Real Women® and Lifetime Digital(TM) (which includes myLifetime.com, LMN.tv,
Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and
LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a
subsidiary of A&E Television Networks, LLC. A&E Television Networks is a
joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC
Universal.

SOURCE Lifetime Networks

Lisa Marie Gonzales, lisa@sutherlandgold.com, or Scott Sutherland,
scott@sutherlandgold.com, both of Sutherland Gold, +1-415-848-7162; or Cindy
Ronzoni of Lifetime Networks, +1-310-407-8525, cronzoni@lifetimetv.com