Equifax Helps Financial Institutions Improve Account Management Productivity Across Portfolios

Equifax Helps Financial Institutions Improve Account Management Productivity
Across Portfolios
New InterConnect Solution Introduced at BAI Retail Delivery Conference

BOSTON, Nov. 5 /PRNewswire-FirstCall/ -- Equifax Inc. (NYSE: EFX) today
announced at the BAI Retail Delivery Conference the launch of a new solution
to help banks and financial institutions drive increased return-on-investment
from their portfolio review processes. InterConnect for Account Management(TM)
enables banks to automate account segmentation and risk decisioning for credit
line adjustments and cross-sell offers. Now, banks can better identify
customers most likely to accept product and service offers, resulting in
increased cross-sell acceptance rates and improved customer retention.

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"Providing this automation as a hosted solution will make it possible for more
institutions to see the advantages of customer-centric decisioning," said
James Taylor, CEO of Decision Management Solutions, a consulting firm focused
on helping companies adopt decisioning technologies. "With complete control
over credit policies, portfolio segmentation and customer treatment and no
software to install, lenders can maximize their agility and keep their
operating costs down."

While financial institutions historically have leveraged these types of tools
with their credit card portfolios, many have considered them too complex and
costly to use when managing deposit accounts. According to the Federal Deposit
Insurance Corporation, the percent of increase year-over-year in total
deposits for both commercial banks and savings institutions was approximately
27.4 percent from June 2005 to June 2009. Recent Equifax research has shown
that while consumer debt has declined year-over-year more than $440B since
2000, the average personal savings rate reached its highest levels in the past
decade during Q2 and Q3 2009.

InterConnect for Account Management enables banks to cost-effectively evaluate
portfolio changes in both credit and deposit accounts - resulting in a
comprehensive view of customers and their relationships with the financial
institution. The solution provides a consolidated look at each customer within
the portfolio and segments these customers based on behavioral and
transactional data from Equifax, third-party sources and internal databases.
With this insight, banks can better measure individual risk and assess the
overall ROI associated with an account.

"Current economic pressures make consistent account management especially
important for today's financial institutions, which must address increasing
regulatory requirements and respond quickly to changing market needs," said
Dann Adams, president, US Information Solutions. "Our new solution provides
the flexibility lenders need to accurately segment their portfolios and
optimize credit risk decisions to reflect evolving market conditions and
business priorities. Those that do stand a greater chance of winning the
battle for reduced risk and profitable growth over time."

Financial institutions that adopt InterConnect for Account Management gain
access to actionable customer intelligence delivered in real-time from
internal and external databases. Leveraging business rules technology, the
solution automates account-level decisions for:
-- Credit line assignments
-- Exception handling and compliance reporting
-- Implementation of new risk policies

-- Cross-sell and product optimization

Other benefits of the solution include its flexible suite of modules for data
integration, decision management, rules editing and reporting which can be
easily deployed, allowing businesses to respond quickly to market changes. The
solution's comprehensive reporting tools enable financial institutions to view
credit risk as well as transaction and operational activity to identify
emerging trends.

InterConnect for Account Management is the latest addition to Equifax's
Technology and Analytical solutions, which include loan origination, credit
risk decisioning, fraud prevention and account opening products. For more
information about InterConnect and other Equifax technology solutions, visit
www.equifax.com/consumer/risk/account_opening/appro/en_us .

About Equifax Inc. (www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A
global leader in information solutions, we leverage one of the largest sources
of consumer and commercial data, along with advanced analytics and proprietary
technology, to create customized insights that enrich both the performance of
businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously
delivers innovative solutions with the highest integrity and reliability.
Businesses - large and small - rely on us for consumer and business credit
intelligence, portfolio management, fraud detection, decisioning technology,
marketing tools, and much more. We empower individual consumers to manage
their personal credit information, protect their identity, and maximize their
financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14
other countries throughout North America, Latin America and Europe. Equifax is
a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on
the New York Stock Exchange under the symbol EFX.

SOURCE Equifax Inc.

Jennifer Costello, Equifax Inc., +1-404-885-8907,
jennifer.costello@equifax.com