KODAK Launches Online Contest Seeking Knockout Moments

KODAK EASYSHARE All-in-One (AiO) Printers Save Consumers up to 50
Percent on Everything Printed in the Home Compared to Other Comparable
Consumer Inkjet Printers(a)
ROCHESTER, N.Y.--(Business Wire)--Eastman Kodak Company (NYSE: EK) today announced the launch of the
"Pricey Ink -- You're Fired!" Photo Contest. The contest, powered by
Brickfish(TM), the online content marketing platform and inspired by
Kodak's appearance on The Celebrity Apprentice, invites people to
submit a photo or video of their favorite "Knockout KODAK Moment" (a
treasured personal memory).

"By leveraging our relationship with The Celebrity Apprentice,
NASCAR, and now Brickfish, we are encouraging consumers to experience
Kodak's inkjet value proposition first hand," said Jeff Hayzlett,
chief business development officer and vice president of Kodak. "The
show and online contest allows us to reach current and potential
customers with the 'no compromise' message - encouraging consumers to
take a stand against high priced ink."

Kodak will select the winners (based on 50 percent creativity and
50 percent content) for four of the five categories: most artistic
photo, best friends & family photo, wackiest photo and most
interesting video moment. The most viral entry winner will be
determined by the highest viral score. Each of the five category
winners will receive a KODAK EASYSHARE 5300 All-in-One Printer
autographed by Donald Trump. In addition, Kodak will select the grand
prize winner, who will receive a trip to the NASCAR(R) Sprint Cup
Series(TM) race at Chicagoland Speedway(R) on July 12, 2008, and a
KODAK EASYSHARE 5300 All-In-One Printer autographed by Donald Trump.

"Brickfish is excited to be working with Kodak on the 'Pricey Ink
- You're Fired' Photo Contest," said Hyder Rabbani, vice president of
sales and business development for Brickfish. "The company is pushing
the envelope on traditional online advertising by educating consumers
on its revolutionary value proposition and product portfolio in a
fresh and interactive manner."

The "Pricey Ink -- You're Fired!" Photo Contest ends March 1, 2008
and can be accessed at:
http://www.kodak.com/global/en/corp/apprentice/Contest.html.

About Eastman KODAK Company

Kodak is the world's foremost imaging innovator. With sales of
$10.7 billion in 2006, the company is committed to a digitally
oriented growth strategy focused on helping people better use
meaningful images and information in their life and work. Consumers
use Kodak's system of digital and traditional products and services to
take, print and share their pictures anytime, anywhere; Businesses
effectively communicate with customer's worldwide using KODAK
Solutions for prepress, conventional and digital printing and document
imaging; and Creative Professionals rely on KODAK Technology to
uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at
http://www.kodak.com

About Brickfish

Brickfish(TM), the online marketing platform, has created a
revolutionary new approach to online marketing that leverages the
power of User Generated Content and social media to connect brands
with consumers. Brands and agencies use our patent-pending platform to
launch online advertising and marketing campaigns that spark the
creation of brand-focused UGC, such as blogs, images, video and audio.
This content is shared from consumer to consumer via email, IM, and
hundreds of social media sites such as MySpace, Facebook, Xanga, and
more. Campaign participants are rewarded for creating, voting,
reviewing and sharing content, resulting in high-quality brand
engagement. The Brickfish platform then tracks consumer interactions
with this content and provides detailed analytics on campaign reach,
performance and demographics. This results in a powerful viral
marketing approach that has proven to be 5 to 10 times more effective
than traditional online marketing methods such as display ads or
search optimization.

(a) Savings based on ink costs only for home printing of documents
and photos compared to the average ink costs of comparable consumer
inkjet printers. Actual results may vary. For more information, visit
www.kodak.com/go/inkdata.

Editor contacts only.
Please see last paragraph for reader contact information.
Brickfish
Rachel Kay, 585-587-2530 ext. 421
Rachel.Kay@Brickfish.com
or
Ketchum
Sarah Spencer, 646-935-4078
Sarah.Spencer@Ketchum.com

Copyright Business Wire 2008