Arizona Color Promotions Teams Up With MADD for 2008 Safety Campaign, Kicking Off...

Arizona Color Promotions Teams Up With MADD for 2008 Safety Campaign, Kicking Off at the Super Bowl

PHOENIX--(Business Wire)--With a donation of 25 vehicle wraps, Arizona Color Promotions is
helping Mothers Against Drunk Driving (MADD) promote responsible
driving throughout 2008, kicking off at this year's Super Bowl. The
company designed and produced wraps bearing MADD's message, "Drive
Safe and Sober," which will appear for the rest of the year on
Discount Cab fleet taxis.

Phoenix-based Discount Cab donated the vehicles for the campaign.
The company owns the exclusive rights to pick up customers at Westgate
City Center and University of Phoenix Stadium in Glendale, Ariz.,
where the Super Bowl takes place on Sunday, Feb. 3.

"We are extremely pleased to promote MADD's worthy mission around
the Valley for the rest of the year," says Jim McClure, president of
Arizona Color Promotions. "I can think of no better way of doing this
than applying the wraps to Discount Cab vehicles, which will have an
especially high profile at the biggest football game of the year."

Arizona Color Promotions designed wraps for two separate
applications: a full coverage on 10 vehicles and partial coverage on
the remaining 15. The company uses products from 3M Corp. specially
manufactured for vehicle wrapping. Designs are produced on a
large-scale printer and applied by technicians at the company's
facility in Phoenix. Each vehicle wrapping takes about one day to
complete and can last for as long as three years.

Ericka Espino, executive director of MADD Arizona, said, "This
project will go far toward publicizing the dangers and costs of drunk
driving, which is 100 percent preventable. We appreciate these
companies putting their best feet forward to remind everyone else not
to put their feet behind the wheel after drinking."

"Reducing the number of drunk drivers is perhaps the best way to
promote safety for everyone on the road," adds Jeff de Laveaga,
director of business development for Discount Cab. "MADD understands
the human toll caused by drunk driving, and its message deserves
maximum exposure. That's why we are happy to lend a portion of our
fleet to this cause."

During Super Bowl week, approximately 150,000 tourists are
expected in Arizona, which recently enacted some of the toughest
drunk-driving laws in the nation. The state levels costly fines and a
minimum sentence of 45 days in jail for so-called "superextreme"
offenders whose blood-alcohol concentration registers 0.20 or above.

About Arizona Color Promotions

Arizona Color Promotions is the Valley's source for high quality
business promotions. Offering a wide variety of products and services
to meet the advertising and promotional needs of today's businesses,
Arizona Color Promotions has distinguished itself as a leader in the
vehicle graphics design industry. You can learn more at
www.arizonacolor.com.

About MADD

MADD is the premier organization working to fight drunk driving,
support the victims of this violent crime and prevent underage
drinking. MADD is a 501(c) 3 charity with hundreds of offices and
approximately 2 million members nationwide. More then 300,000 lives
have been saved since MADD's founding in 1980. For more information on
MADD's campaign, visit www.madd.org.

About Discount Cab

Total Transit, Inc. (TTI) was founded in March 1984 by Craig
Hughes, who is still the CEO today 25 years later. Discount Cab, one
of four families of companies under the TTI banner, provides
high-quality service at a low price and currently operates over 500
vehicles with its division of Discount Cab, Discount Cab
Airport/Resort and Meditrans (our non-emergency medical vans). Total
Transit currently contracts with over 300 government and private
agencies, including Sky Harbor Airport for transportation services
within Maricopa and Pima counties. For additional information, please
call 602-200-5500.

We can arrange vehicle photography as well as interviews with Jim
McClure of Arizona Color Promotions and Ericka Espino of MADD. Please
contact Robin D. Cook at Marketing with a Flair for further
information.

Photos available for this release:

MADD messaging on a Discount Cab vehicle.

To view photos, go to www.enewsrelease.com/pressroom and enter
Release ID: 128667

Marketing With A Flair
Robin Cook, 602-374-4923
robin@prlady.com

Copyright Business Wire 2008