Krispy Kreme Awards Franchise Development Rights for Thailand

WINSTON-SALEM, N.C., Oct. 29 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnut
Corporation announced today that it has entered into an agreement with KDN
Company Limited for the development of 20 franchise Krispy Kreme retail shops
in Thailand over the next five years. KDN Company Limited is majority owned
and operated by Ms. Ausanee Mahagitsiri, eldest child of successful Thai
industrialist Prayudh Mahagitsiri.

(Logo: http://www.newscom.com/cgi-bin/prnh/19991216/NYTH146 )

"With KDN Company Limited, we have found a franchise partner in Thailand with
a true passion for the Krispy Kreme brand and our world famous products," said
Jeff Welch, Krispy Kreme president, international. "We believe that their
unique and sound understanding of the Thai consumer, combined with their years
of successful business experience across a variety of consumer industries, is
a strong asset for them as they establish the Krispy Kreme brand in Thailand."

"We are excited to introduce to the Thai people a premium doughnut and the
one-of-a-kind experience that is associated with the Krispy Kreme brand," said
Ausanee Mahagitsiri, chief executive officer of KDN Company Limited. "Krispy
Kreme is very popular in Japan, South Korea and the Philippines, and we expect
Krispy Kreme to be well received in Thailand as the Thai people are very fond
of sweets, and believe in the concept of sharing and generosity. We are
pleased to enter into a franchise relationship with Krispy Kreme."

The Krispy Kreme Original Glazed® doughnut can be found in 18 countries,
including the United States, Australia, Bahrain, Canada, Indonesia, Japan,
Kuwait, Lebanon, Malaysia, Mexico, the Philippines, Puerto Rico, the Republic
of Korea, Qatar, the Kingdom of Saudi Arabia, Turkey, the United Arab
Emirates, and the United Kingdom.

About KDN Company Limited
KDN Company Limited is majority owned and controlled by Ms. Ausanee
Mahagitsiri. Ms. Mahagitsiri and her family own and operate the PM Group, one
of Thailand's largest conglomerates. PM Group interests include Biaxially
Oriented Polypropylene (BOPP) film, cold rolled stainless steel, golf
courses/resorts, real estate development and instant coffee in partnership
with Nestle under the "Nescafe" trademark in Thailand.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats,
including its signature Original Glazed(R) doughnut. Headquartered in
Winston-Salem, N.C., the company has offered the highest-quality doughnuts and
great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of
its Fundraising program, which for decades has helped non-profit organizations
raise millions of dollars in needed funds. Today, Krispy Kreme can be found in
approximately 530 locations around the world. Krispy Kreme Doughnuts, Inc.
(NYSE: KKD) is listed on the New York Stock Exchange. Visit us at
www.KrispyKreme.com.

Information contained in this press release, other than historical
information, should be considered forward-looking. Forward-looking statements
are subject to various risks, uncertainties and assumptions. Should one or
more of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from those
anticipated, estimated or expected. Among the key factors that may have a
direct bearing on Krispy Kreme's operating results, performance or financial
condition are the outcome of pending governmental investigations, including by
the Securities and Exchange Commission (the "SEC") and the United States
Attorney's Office for the Southern District of New York; potential
indemnification obligations and limitations of our director and officer
liability insurance; the quality of Company and franchise store operations;
our ability, and our dependence on the ability of our franchisees, to execute
on our and their business plans; our relationships with our franchisees; our
ability to implement our international growth strategy; our ability to
implement our new domestic operating model and refranchising strategy;
currency, economic, political and other risks associated with our
international operations; the price and availability of raw materials needed
to produce doughnut mixes and other ingredients; compliance with government
regulations relating to food products and franchising; our relationships with
wholesale customers; our ability to protect our trademarks; risks associated
with our high levels of indebtedness; restrictions on our operations and
compliance with covenants contained in our secured credit facilities; changes
in customer preferences and perceptions; significant changes in our
management; risks associated with competition; and other factors discussed in
Krispy Kreme's Annual Report on Form 10-K for fiscal 2008 and other periodic
reports filed with the SEC.

SOURCE Krispy Kreme Doughnut Corporation

Brian Little, +1-336-726-8825, blittle@krispykreme.com