Yahoo! Newspaper Consortium Expands Network to Include One-Third of U.S. Newspapers

634 Newspapers Look to Yahoo! as Their Trusted Partner of Choice,
Adding to Reach of Yahoo!'s Industry-Leading Advertiser/Publisher
Network
SUNNYVALE, Calif.--(Business Wire)--
Yahoo! Inc. (Nasdaq:YHOO) today announced that it has expanded its
growing network of newspaper partnerships with the addition of four
publishers, including Shaw Newspapers and its 25 daily and weekly
newspapers covering northern Illinois and Iowa, The Buffalo News and
its paper that covers Buffalo, NY, the Times Publishing Company that
produces The Erie Times News in Erie, PA, and the Columbian Publishing
Company that publishes The Columbian in Vancouver, WA. With the
addition of these publishers, the Newspaper Consortium now includes
634 participating newspapers, 425 of which are dailies - 30 percent of
all U.S. daily newspapers and 37 percent of all U.S. Sunday
circulation.(1)

"Yahoo!'s continued momentum with the newspaper industry shows
that current and new Consortium members value the opportunity to
combine the newspapers' own unmatched local news and deep local
advertising relationships with Yahoo!'s leading technologies and
extensive online audience," said Lem Lloyd, vice president, Newspaper
Consortium for Yahoo!, Inc. "We've already seen tremendous growth and
have captured valuable local audience share across every major U.S.
region through integration with Yahoo! HotJobs and the newspaper
partners."

Yahoo! has more than tripled the number of member companies in the
Consortium since its inception in November 2006, significantly
strengthening its Advertiser/Publisher Network and advancing its
advertising strategy to be the "must buy" for the most advertisers.

"We're in the infancy of a relationship between Yahoo! and our
newspaper consortium that already exceeds our expectations," said Jay
Smith, President of Cox Newspapers, Inc. "Roughly one-third of the
U.S.'s newspapers, including ours, believe a better day is here with
this unique partnership of 634 newspapers and Yahoo!. We are seeing
impressive results as our sales teams offer Yahoo! inventory to our
local advertisers. As our consortium grows, so, too, will our
success."

Yahoo!'s partnership with the Newspaper Consortium spans multiple
initiatives, including for many members, the adoption of Yahoo!
HotJobs as their exclusive online recruitment solution, the
distribution of headlines across Yahoo!, the adoption of Yahoo! Search
on newspaper sites, cross-selling of advertising with newspapers'
local sales forces selling local advertisers' inventory on Yahoo! and
Yahoo!'s national sales force selling national advertising on
newspapers' sites. Many of the members also will be exclusively using
the Yahoo! ad platform to sell display advertising on their sites.

To date, Yahoo! HotJobs has launched co-branded career sites
serving more than 425 U.S. newspapers. By integrating with the
newspaper partners and delivering better reach, relevance and
performance, Yahoo! HotJobs has experienced 50 percent year-over-year
traffic growth, becoming the fastest growing Web site among the
leading job boards and surpassing Monster.com in the U.S.(2)

In addition to the Yahoo! HotJobs implementations, the first phase
of advertising cross-sales has begun, with the sales staffs of several
newspapers integrating Yahoo! inventory into sales packages for their
local advertisers. The program will be expanded during the next
several months, allowing Consortium members to target ads to specific
audience segments. To date, 126 of the Consortium newspapers now also
feature Yahoo! Search on their sites.

The newspaper publishers that have most recently joined the
Newspaper Consortium are:

Shaw Newspapers, based in northern Illinois and publishing 25
daily and weekly newspapers in Illinois and Iowa, all of which will be
implementing Yahoo! HotJobs on their sites. Of those newspapers, 13 of
them will also participate in the Yahoo! Core Services components of
the Newspaper Consortium-Yahoo! relationship, providing them with
Yahoo! Search on their sites, as well as enabling their local sales
forces to sell their local advertisers ads on Yahoo! and the Yahoo!
sales force to sell national advertisers onto the newspaper Web sites.
Additionally, these newspapers' content will be distributed in key
locations on Yahoo!, including Yahoo! Mail, My Yahoo! and Yahoo! News.

The Buffalo News, which serves the Buffalo/Niagara region of the
state of New York, will participate in all aspects of the
Yahoo!-Newspaper Consortium partnership, including Yahoo! HotJobs and
all the Core Services components.

The Times Publishing Company, which produces The Erie Times News
in Erie, Pennsylvania, also joins the Newspaper Consortium to co-brand
its ErieCareers.com classified business with Yahoo! HotJobs. The Erie
Times News serves Erie County and surrounding towns on the shore of
Lake Erie, including eastern Ohio, western New York and northern
Crawford County.

The Columbian Publishing Company of Vancouver, Washington,
publishes The Columbian and will join the Newspaper Consortium to
incorporate Yahoo! HotJobs into their site. The Columbian serves the
Portland, OR / Vancouver, WA area.

With the addition of these newspapers to the Newspaper Consortium,
it now includes 26 publishing companies and has a presence in 42 of
the top 50 DMAs in the United States.

Other Yahoo! Newspaper Consortium members include: Belo Corp.;
Calkins Media, Inc.; Columbus Dispatch; The Day Publishing Company;
The E.W. Scripps Company; GateHouse Media, Inc.; Hearst Newspapers;
Herald Media, Inc.; Journal Register Company; Lee Enterprises;
McClatchy Company; Media General, Inc.; Morris Communications Company,
LLC; MediaNews Group, Inc.; Paddock Publications, Inc; Paxton Media
Group; Philadelphia Media Holdings, LLC; The New York Daily News; The
New York Times Regional Group; Times-Shamrock Communications; and the
Tribune Review Publishing Company.

The newspapers represented by the Newspaper Consortium include
major market dailies such as The Atlanta Journal-Constitution, The
Boston Herald, The Commercial Appeal (Memphis), The Dallas Morning
News, The Denver Post, The Florida Times-Union, Houston Chronicle, The
Miami Herald, New Haven Register, The Philadelphia Daily News and The
Philadelphia Inquirer, The Rocky Mountain News, St. Louis
Post-Dispatch, The Sacramento Bee, San Francisco Chronicle, San Jose
Mercury News and The Tampa Tribune.

(1) Editor and Publisher, 2006

(2) comScore Media Metrix Career Resources, 2008 vs. 2007

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California.

Yahoo! Inc.
Emily Fox, 408-349-8150
emilyf@yahoo-inc.com
Jennie Dobies, 408-349-8452
jdobies@yahoo-inc.com
or
EuroRSCG Worldwide PR
Ana Cano, 212-367-6920
ana.cano@eurorscg.com

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