Flexplay No-Return DVD Rental Takes Flight with Hudson Group

New DVD Rental Option Now Available in Airports across North America, Changing
the Way Travelers Find Entertainment

ATLANTA, Aug. 14 /PRNewswire/ -- Flexplay Entertainment -- the exclusive
worldwide marketer of Flexplay(R) Time-Limited DVD technology -- today
announced a retail distribution agreement with premier travel retailer Hudson
Group. Per the agreement, Hudson Group will be the exclusive retailer of
Flexplay No-Return DVD Rental in airports and transportation terminals
throughout the U.S. and Canada, starting in September.
With the launch of this partnership, Flexplay DVDs will be available in
approximately 200 Hudson News newsstands and Hudson Booksellers bookstores in
airports and terminals throughout North America. Hudson News is the only
national newsstand brand in North America. Each Hudson store will offer a
revolving assortment of Flexplay DVDs, refreshed with new titles every four to
six weeks. Currently, Flexplay Entertainment has licensing deals with Warner
Home Video, Paramount Home Entertainment and DreamWorks.
"We are very excited about our exclusive partnership with Flexplay," said
Joe DiDomizio, president and CEO, Hudson Group. "We've been setting the pace
in our stores with travelers' necessities, convenience products, as well as
food, beverage and comfort items that the airlines have been cutting back on.
With Flexplay, we can now add to this list affordable and convenient option
for customers' in-flight entertainment needs."
Flexplay Entertainment has found success in its strategy of targeting busy
professionals, including business travelers. Flexplay DVDs, featuring
attractive movie titles at low prices, are targeted to consumers who rarely
rent or purchase DVDs at traditional video outlets by reaching those customers
where they already shop -- such as airports, office supply stores, and so on.
Through its limited-life DVD technology, Flexplay DVDs offer the
equivalent of a two-day "rental" of a movie, without the hassle or expense of
returning the DVD after viewing. In addition, the 2-day viewing period for a
Flexplay DVD begins only after the consumer opens the sealed Flexplay DVD
package. Consumers can purchase a Flexplay DVD and start watching today, next
week, or even a year from now, at their convenience.
"With this new retail agreement with Hudson Group, we have taken another
important step toward fulfilling our mission to provide a more convenient and
effective DVD rental alternative that offers customers complete flexibility,"
said Joe Fuller, EVP of Marketing for Flexplay. "The traveling consumer is a
key target for us, and we hope to provide this customer set with a DVD rental
option that is easy to enjoy during travel."
For added convenience, Flexplay DVD fixtures at Hudson News outlets will
feature built-in recycling bins, making it easy for consumers to responsibly
dispose of their disc after viewing. Expired Flexplay DVDs collected at these
outlets will be sent to GreenDisk, Flexplay's recycling partner. The discs can
also be disposed of in most regular plastic recycling.
About Hudson Group
Hudson Group is the leading travel retailer in North America, a privately
held corporation that operates more than 500 newsstands, bookstores, cafes and
premier specialty retail shops in 70 airports and transportation terminals
throughout North America. The company's flagship concept, Hudson News, is
North America's only national newsstand brand. Hudson Group specialty retail
offerings include such proprietary brands as Hudson Booksellers, Kids Works
and Euro Cafe. National brands partnering with Hudson Group include CNN, Life
is good, Crabtree & Evelyn, Godiva Chocolatier, Sunglass Hut, Papyrus, Radio
Shack, House of Blues and Quiznos.
About Flexplay Entertainment
Based in Atlanta, Flexplay Entertainment, LLC, is the exclusive worldwide
marketer of Flexplay(R) Time-Limited DVDs. The company's innovative
"No-Return DVD Rental"(TM) program features popular new and recent DVD
releases from major film studios, in a convenient watch-anytime rental format
that eliminates the need to return the disc. Flexplay DVD products are
distributed through thousands of retail locations throughout the US and
Canada. Flexplay time-limited optical disc technology is the subject of over
140 patents internationally. More information is available at www.flexplay.com
Flexplay is committed to recycling and good stewardship of the
environment. More information is available at www.flexplay.com/recycling
Contact: Flexplay Hudson Group
Amy Parrish Laura Samuels
Cohn, Overstreet & Parrish VP, Corporate Communications
(404) 961-2230 (201) 528-2402
aparrish@co-p.com lsamuels@hudsongroup.com

SOURCE Flexplay Entertainment

Amy Parrish of Cohn, Overstreet & Parrish, +1-404-961-2230, aparrish@co-p.com,
for Flexplay Entertainment; or Laura Samuels, VP, Corporate Communications,
Hudson Group, +1-201-528-2402, lsamuels@hudsongroup.com