Asetek's Liquid Cooling Solution Now Available for Packard Bell ipower Line of Powerful...

Tue Jun 3, 2008 9:31pm EDT

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Asetek's Liquid Cooling Solution Now Available for Packard Bell ipower Line of Powerful Gaming Machines

Asetek Solution Provides Outstanding Thermal Performance at
Extremely Low Noise Levels
SAN JOSE, Calif.--(Business Wire)--
Asetek announced today that its liquid cooling solution has been
selected and is now shipping in systems from Packard Bell. Packard
Bell's new ipower line of advanced gaming computers come standard with
Asetek's liquid cooling solution. The ipower systems are some of the
most powerful in their class and are favorites in Europe among gamers
and computer enthusiasts alike.

According to Philippe Henry, Digital Home Product Marketing &
Sales Director at Packard Bell, "Our users are heavy gamers. They
demand fast and powerful systems capable of handling the challenges in
terms of graphics and speed. However, when pushing the speed and
performance envelope, heat, noise, and reliability are put at risk.
With Asetek's liquid cooling solution, our heat, noise, and
reliability specifications have been met -- and exceeded. Liquid
cooling is the new standard for gaming computers rapidly replacing
inferior air cooled designs. The Asetek solution is simply the best we
can find."

"We are pleased to be selected by Packard Bell for inclusion in
their high performance gaming systems," says Gary Baum, Asetek's
Senior VP of Marketing. "As the insatiable need for performance and
lower noise continues, system manufacturers demand effective, creative
thermal solutions that enable optimum performance while minimizing
noise. Asetek's cooling solution has become the leader in liquid
cooling by meeting those critical OEM needs."

"Low noise is the new requirement for high performance PCs and
professional workstations. Our liquid cooling technology continues to
be recognized by premiere OEMs worldwide as the preferred thermal
management solution for their advanced computing systems," continued
Martin Schousboe, Asetek's VP Sales.

About Asetek

Asetek is headquartered in Denmark with offices in San Jose,
California, and Asia. Asetek works actively with leading-edge
companies within the industry to ensure cost effective thermal
performance, low acoustic noise and system reliability is achieved.
For more information, please visit www.asetek.com.

About Packard Bell

Operating in Europe since 1991, Packard Bell is one of the leading
home PC brands in Europe. As consumers have become more tech savvy and
discerning, and the world of personal computers and home electronics
have converged, Packard Bell has continued to extend its brand and
expand its range of products, which today includes leading-edge
desktops, notebooks and digital entertainment solutions (MP3 players,
home networking, GPS and storage). Packard Bell's unswerving
dedication to the consumer market is embodied in its recognized
ability to anticipate and meet the ever-changing users' needs.

For more information, please visit www.packardbell.com

Asetek USA, Inc.
Gary Baum, 512-431-3868
gbaum@asetek.com
www.asetek.com