Burner Balm Blasts Continued UK Attacks Over New Lip Balm

LOS ANGELES, Oct. 22 /PRNewswire/ -- Burner Balm, a division of Pacific Shore
Holdings, Inc. has once again been in the UK press as accusations continue to
arise attacking this innovative product. Burner Balm combines natural caffeine
and green tea extract which can boost energy, Hoodia extract that suppresses
appetite, and Chromium Picolinate that can aid in weight loss. This product
was developed by reputable doctors and biochemists with a safe formula for
patients who repeatedly complained of having low energy levels and problems
controlling their appetite.

"It puzzles us why anyone would challenge our product's integrity without
offering any concrete evidence to back up their allegations," said Matthew
Mills, President of Pacific Shore Holdings, Inc. "I would like to respond
directly to those attacking our product marketing strategy. To make a
correlation between our lip balm and peer pressure among teenage girls would
never be made by an individual who has any real knowledge of what our product
is designed to do or the group of people we are trying to help. I have said
from day one that Burner Balm lip balm is intended to help men and women, who
are currently on a healthy diet and exercise program, achieve their weight
loss goals. Rather than rely on high calorie choices for that afternoon energy
boost or snack before dinner, consumers now have a zero calorie alternative,
Burner Balm."

"There seem to be skeptics who question how ingredients in a lip balm can make
a difference," said Dr. Allan Kurtz, co-founder of Burner Balm. "This product
contains proven extracts providing a concentrated formula that when absorbed
through the blood vessels on the lips can absolutely be effective. The
response we continue to receive not only from our customers, but also from
patients in our practices reaffirms that Burner Balm does work."

Dr. David Toomey, one of the developing doctors behind Burner Balm, is a
well-known clinical investigator for some of the world's largest multinational
pharmaceutical and product manufacturers. "We are three months into a weight
loss clinical trial involving Burner Balm," said Dr. David Toomey. "The early
findings are encouraging as we continue to see positive results from the study
participants." The company hopes to have the published results by the end of
the year.

About Pacific Shore Holdings, Inc.
Pacific Shore Holdings, Inc., a multidivisional corporation, strives to
fulfill consumer demands by manufacturing and distributing low cost niche
products that are green, clean, and safe.

Further product details and the science behind the entire Burner Balm line can
be found at www.burnerbalm.com.

SOURCE Pacific Shore Holdings, Inc.

Cheryl Leving of Pacific Shore Holdings, Inc., +1-818-998-0996,
CherylLeving@pac-sh.com