Fidelity National Real Estate Solutions' New Cyberhomes Media Group is First to Help...

Fidelity National Real Estate Solutions' New Cyberhomes Media Group is First
to Help Real Estate Publishers, Advertisers Reach Growing Real Estate Audience

JACKSONVILLE, Fla., May 13 /PRNewswire-FirstCall/ -- Fidelity National
Financial, Inc. (NYSE: FNF), a Fortune 500 provider of products, services and
technology solutions to the financial and real estate industries, announced
this week that Fidelity National Real Estate Solutions (FNRES) has launched
the Cyberhomes Media Group, a new entity led by General Manager Prem Luthra
that will help advertisers and publishers reach a huge, highly targeted new
real estate audience.
Cyberhomes.com, the home search and valuation site launched by FNRES in
2006, has attracted a large audience of consumers and industry professionals
during its first year and a half and a significant redesign was completed this
month, adding many new resources and features for consumers to use. Now
Cyberhomes Media Group (CMG) puts this growing Cyberhomes audience in easy,
economical reach of advertisers through advertising packages and other media
opportunities.
In addition, CMG is also creating the first vertical advertising network
in real estate, which will allow real estate-related Web publishers to
generate additional revenue from their Web sites by implementing ad tags
distributed by Cyberhomes. The vertical ad network will also be offered
through many of the existing FNRES products, making them very affordable,
turn-key revenue generating solutions.
"We believe that the Cyberhomes Media Group offers advertisers the ability
to target real estate consumers in a way that is unmatched in the industry,"
said Luthra. "All real estate is local, and we feel our products will allow
the local experts to benefit financially from their rich content, while giving
advertisers the specific consumer targeting capabilities they desire so
greatly."
"With Cyberhomes, Fidelity National Real Estate Solutions created a unique
opportunity for real estate information publishers to maximize advertising
revenue from national, regional and local advertisers," said Marty Frame,
Cyberhomes General Manager. "Cyberhomes Media Group now makes it easy for any
business to use this tool to reach a highly motivated, qualified market
segment."
As a leading automated valuation site, Cyberhomes instantly gives visitors
a detailed analysis of homes and their surrounding communities. Data is
updated continually from more than two million sales listings and 100 million
property, ownership, sales and mortgage records, which represent more than 85
percent of the U. S. population. Cyberhomes also powers the valuation and
listings aggregation functions for AOL(R) Real Estate.
"CMG greatly extends the FNRES mission of providing information,
technology, tools and marketing solutions that help real estate professionals
more effectively connect with consumers throughout every stage of the home
ownership process," said Jay Gaskill, president of FNRES. "But what is
unprecedented for FNRES is that, through CMG, this market is now available to
the business community at large."
Since its introduction in November of 2006, Cyberhomes has attracted
increasing numbers of homeowners and homebuyers by providing them with
comprehensive property data, such as estimated values, demographics, school
rankings, crime statistics, local market trends and more. By creating the
richest database of its kind, drawn from sales, tax and other records, FNRES
seeks to develop the first choice destination for real estate information.
It is a logical extension of the FNF and FNRES tradition. The Fidelity
National family of companies now handles over 30 percent of annual property
transactions. In addition, FNRES has unparalleled access to real estate
industry data through its 3,000 developed and maintained broker and agent Web
sites, its 8,000 lenders and mortgage banking customers, and more than 2,000
title insurance representatives through five FNF title companies.
Businesses that have already initiated advertising campaigns on Cyberhomes
have benefited from the site's unparalleled reach and access to the highly
valuable real estate audience. They have been able to use contextual, rich
media and video to engage their target markets through branding and
direct-response campaigns.
The agents, brokers and MLS' that have aligned with Cyberhomes as media
partners have benefited from gaining access to the richest real estate content
available, increasing revenue potential for their own Web sites and providing
them with access to deep advertiser relationships at the national, regional
and local level.
According to Frame, Cyberhomes now offers advertisers a way to
economically reach an Internet audience with rare loyalty -- users average 30
minutes each session and typically visit the site multiple times per month.
"We feel that the potential for Cyberhomes to become the recognized
first-choice Web site for real estate valuation will translate to unlimited
opportunities for businesses to reach one of America's most important
audiences," Frame concluded.
For more information on Cyberhomes Media Group or cyberhomes.com, contact
Shiraz Vartanian at shriraz.vartanian@fnres.com or via phone at 949.681.4760.
About Fidelity National Financial
Fidelity National Financial, Inc. (NYSE: FNF) is a leading provider of
title insurance, specialty insurance, claims management services and
information services. FNF is one of the nation's largest title insurance
companies through its title insurance underwriters -- Fidelity National Title,
Chicago Title, Ticor Title, Security Union Title and Alamo Title -- that issue
approximately 28 percent of all title insurance policies in the United States.
FNF also provides flood insurance, personal lines insurance and home warranty
insurance through its specialty insurance business. FNF also is a leading
provider of outsourced claims management services to large corporate and
public sector entities through its minority-owned subsidiary, Sedgwick CMS.
FNF is also a leading information services company in the human resource,
retail and transportation markets through another minority-owned subsidiary,
Ceridian Corporation. More information about FNF can be found at www.fnf.com.
This press release contains forward-looking statements that involve a
number of risks and uncertainties. Statements that are not historical facts,
including statements about our beliefs and expectations, are forward-looking
statements. Forward-looking statements are based on management's beliefs, as
well as assumptions made by, and information currently available to,
management. Because such statements are based on expectations as to future
economic performance and are not statements of fact, actual results may differ
materially from those projected. We undertake no obligation to update any
forward-looking statements, whether as a result of new information, future
events or otherwise. The risks and uncertainties which forward-looking
statements are subject to include, but are not limited to: changes in general
economic, business and political conditions, including changes in the
financial markets; adverse changes in the level of real estate activity, which
may be caused by, among other things, high or increasing interest rates, a
limited supply of mortgage funding or a weak U.S. economy; our potential
inability to find suitable acquisition candidates, acquisitions in lines of
business that will not necessarily be limited to our traditional areas of
focus, or difficulties in integrating acquisitions; our dependence on
operating subsidiaries as a source of cash flow; significant competition that
our operating subsidiaries face; compliance with extensive government
regulation of our operating subsidiaries; and other risks detailed in the
"Statement Regarding Forward-Looking Information," "Risk Factors" and other
sections of the Company's Form 10-K and other filings with the Securities and
Exchange Commission.
SOURCE Fidelity National Financial, Inc.

Darcy Patch, Senior Vice President of Marketing, Real Estate and Mortgage
Information Services, Fidelity National Financial, Inc., +1-949-477-1173,
darcy.patch@fnis.com