Sony Computer Entertainment America Expands Executive Team With Appointments of Three...

Sony Computer Entertainment America Expands Executive Team With Appointments
of Three Industry Veterans to Key Management Roles
Appointments Include Industry Veterans Robert Dyer to Senior Vice-President,
Publisher Relations, Ian Jackson to Vice-President, Sales and Sally Buchanan
to Vice-President, Human Resources

FOSTER CITY, Calif., Feb. 25 /PRNewswire/ -- Sony Computer Entertainment
America (SCEA) today announced the executive appointments of Robert Dyer to
Senior Vice President, Publisher Relations, Ian Jackson to Vice President,
Sales and Sally Buchanan to Vice President, Human Resources. Buchanan, Dyer
and Jackson, who bring nearly 50 years of combined industry experience, will
add further depth and experience to an already stellar executive team. These
three key positions, which take effect in March and April 2008 and report
directly to SCEA President and CEO Jack Tretton, will help further lead the
company's efforts in sales, merchandising, cooperative marketing, recruiting
and publisher relations.
"Rob Dyer, Ian Jackson and Sally Buchanan's proven records of strategic
leadership and innovation, combined with their extensive industry experience
re-enforce their new roles as a great fit for our organization," said Jack
Tretton, president and CEO, SCEA. "These three appointments augment an already
strong executive staff at SCEA and provide the company with additional
leadership to focus on key relationships with some of the most important
constituencies, our publishing partners, retail community, and internal
employees, as we continue to build on the momentum generated in early 2008 by
the PlayStation family of products."
Dyer will be responsible for executing the strategy and vision for SCEA's
industry partnerships with external developers and publishers as well as
oversee strategic co-marketing programs. Dyer, who has more than two decades
of senior leadership experience in the game and entertainment industry, joins
SCEA from Crave Entertainment Group, where he served as President and COO
since 2004, and helped to direct the game and publishing company to secure
more than $300 million in revenue in 2007. Prior to joining Crave
Entertainment Group, Dyer managed all areas of operations as President of
Eidos Interactive and Crystal Dynamics, two of the industry's leading
developers and publishers of entertainment software.
With Dyer's appointment, Riley Russell will move into a more focused
position as Chief Legal Officer and Senior Vice President of Corporate
Development including the additional responsibility of managing licensee
relations for first-party intellectual properties.
Jackson will oversee strategic sales and promotional initiatives across
all PlayStation platforms in North America. Bringing extensive sales and
marketing experience from some of the largest digital entertainment companies
in the industry, Jackson most recently held the role of Managing Director for
Sony Computer Entertainment Canada and was responsible for maintaining the
company's leadership position in the Canadian market. Previously, Jackson
also held strategic sales and marketing positions at Electronic Arts,
Panasonic and Microsoft where he worked closely with retailers, distributors
and channel partners to execute product launches and sales activities. To
build on the strong management team already in place for SCE Canada, Steve
Turvey will replace Jackson as General Manager.
Buchanan, who has been with SCEA since 1994, will oversee the strategic
Human Resources initiatives including career planning, leadership development,
succession planning and talent acquisition, and retention strategies for SCEA.
Prior to joining SCEA, Buchanan held varying roles in Human Resources within
the technology and staffing industries.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(R) game console,
the PlayStation(R)2 computer entertainment system, the PSP(R)
(PlayStation(R)Portable) handheld entertainment system, the ground-breaking
PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its online and
network services PLAYSTATION(R)Network and PLAYSTATION(R)Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system
for the North American market. Based in Foster City, Calif., Sony Computer
Entertainment America Inc. serves as headquarters for all North American
operations and is a wholly owned subsidiary of Sony Computer Entertainment
Inc.
Visit us on the Web at http://www.us.playstation.com
"PlayStation", "PLAYSTATION", "PSP", "PS one" and the PlayStation logo are
registered trademarks and "PS3" is a trademark of Sony Computer Entertainment
Inc.
SOURCE Sony Computer Entertainment America

Patrick Seybold of Sony Computer Entertainment America, +1-650-655-7549,
patrick_seybold@playstation.sony.com