Top-Level Data and Analysis Covering the Chinese Media Industry

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c89784) has announced the
addition of "Media in China" to their offering.

Our Media in China industry profile is an essential resource for
top-level data and analysis covering the media industry. It includes
detailed data on market size and segmentation, plus textual and
graphical analysis of the key trends and competitive landscape,
leading companies and demographic information.

Scope

-- Contains an executive summary and data on value, volume and/or
segmentation

-- Provides textual analysis of the industry's recent performance
and future prospects

-- Incorporates in-depth five forces competitive environment
analysis and scorecards

-- Includes a five-year forecast of the industry

-- The leading companies are profiled with supporting key
financial metrics

-- Supported by the key macroeconomic and demographic data
affecting the market

Highlights

-- Detailed information is included on market size, measured by
value and/or volume

-- Five forces scorecards provide an accessible yet in depth view
of the market's competitive landscape

Why you should buy this report

-- Spot future trends and developments

-- Inform your business decisions

-- Add weight to presentations and marketing materials

-- Save time carrying out entry-level research

Market Definition

The media Industry consists of the advertising, broadcasting &
cable TV, publishing and movies & entertainment markets. The
advertising market consists of agencies providing advertising
including display advertising services. The market value reflects
income of the agencies from such services. The broadcasting & cable TV
market consists of all terrestrial, cable and satellite broadcasters
of digital and analog television programming. The market is valued as
the revenues generated by broadcasters through advertising, licensing
(or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines,
and advertising revenues generated in these segments. The movies &
entertainment market includes both producers and distributors of
public entertainment formats, such as movies, music and sports. The
sports and movie box office sectors have been valued as the revenues
received by box offices from total annual admissions. The music and
video sectors have been valued using the retail selling price (RSP) of
items, such as DVD, VHS and CD.

Key Topics:

-- Executive Summary

-- Market Overview

-- Market Value

-- Market Segmentation I

-- Market Segmentation II

-- Five Forces Analysis

-- Leading Companies

-- Market Forecasts

-- Macroeconomic Indicators

-- Appendix

Companies mentioned:

-- China Publishing Group

-- People's Daily

-- Time Warner Inc.

For more information visit
here

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

Copyright Business Wire 2008