Adam & Eve Posts 3rd Quarter Profits Up Over 2008!

HILLSBOROUGH, N.C., Nov. 5 /PRNewswire/ -- Adam & Eve and Adamandeve.com
(http://www. adamandeve.com/news), America's most trusted source for adult
products, are pleased to announce that through the third quarter, 2009 profits
continue to be up over 2008!

(Logo: http://www.newscom.com/cgi-bin/prnh/20070124/LAW068LOGO)

With 3rd quarter sales down 4.6% for 2009 vs. 3rd quarter 2008, and
year-to-date profits up 7.34% overall, Adam & Eve is seeing sales numbers
slightly drop but profits rise.

"Changes in the marketing mix and operational efficiencies have contributed to
the increase in profits even though sales are slightly lower than 2008," says
Chad Davis, Director of Marketing for Adam & Eve.

"We continue to see a shift in customer product preferences and ordering
methods," adds Davis. "For the third quarter 2009, non-web sales (from the
traditional catalog) were down 17.66%. However, web sales were up. Part of
our profit increase can be attributed to efficient online marketing campaigns,
advertising efforts and circulation cuts in the catalog."

Continues Davis, "Historically, the 3rd quarter is never our strongest. We
expect the 4th quarter 2009 and 1st quarter of 2010 to be stellar."

With more than 10 million satisfied customers and nearly 40 years of
experience Adam & Eve continues to be the nation's most trusted and largest
adult superstore.

For more information on Adam & Eve, visit the website at http://www.
adamandeve.com/news or contact Director of Public Relations Katy Zvolerin at
919.644.8100 x 3121 or katy@adameve.com.

SOURCE Adam & Eve

Katy Zvolerin, Director of Public Relations of Adam & Eve, +1-919-644-8100,
ext. 3121, katy@adameve.com