Bronco Wine Company's Fred Franzia ''Father of Two Buck Chuck'' Receives ''Entrepreneur...

Bronco Wine Company's Fred Franzia ''Father of Two Buck Chuck'' Receives ''Entrepreneur of the 2000s'' Award from Wine Market Report

NAPA, Calif.--(Business Wire)--
Fred Franzia, President of Bronco Wine Company and widely known as
the "Father of Two Buck Chuck," received the "Entrepreneur of the
2000s Award" from Richard Cartiere's Wine Market Report in Napa this
week.

"Entrepreneurs are impressive when they operate intuitively," said
Rich Cartiere, Wine Market Report Publisher. "It is because of the
intuitive genius behind Fred's undertakings, his ability to stake out
an entirely new category of 'super value' in US domestic wine with the
introduction of $1.99 Charles Shaw wines, and his impact on the wine
industry and wine consumers, that our committee selected him for this
award."

Cartiere went on to state that today's modern market must address
the needs of the consumer which include the demand for "super value,"
a premium product available at less than a premium price, and the
ability of the producer to over deliver. "Consumers on the other hand
are looking for solid signals and a company they can trust. Bronco
filled this need with the signal of Charles Shaw wines available for
$1.99 at Trader Joe's, a retailer that consumers trust," Cartiere
said.

"This award represents a family that has been involved in the
California wine business for more than 110 years," said Fred Franzia.
"The guy that I admire most is my grandfather, the one who got on the
boat in Italy without any money and came to America in 1893. It is
because of our long family history, and our commitment to California,
that we are able to deliver the very best wine value we can to the
consumer." Bronco Wine Company is the largest family owned winery in
California.

"Fred Franzia is genuine, salt of the earth and a Californian,"
added Cartiere. "The history of the Franzia family shows that they
have real roots in California and are living true to those roots."
Wine Market Report has presented this award only once before to
vintner Jess Jackson. "It is very personal to give an award," said
Cartiere. "You have to look at what a person is doing and understand
that they will maintain that level of achievement and credibility in
the future." Franzia replied, "We hope that down the road you are
proud of the fact that we were the recipients of this award."

Wine Market Report, published by Richard Cartiere, is the leading
source of real-time news, information, trends and data on the U.S.
Wine Business and issues of interest abroad to domestic vintners. For
more information or to subscribe go to www.winemarketreport.com.

Bronco Wine Company, producers of nearly 40 wine brands including
Charles Shaw Winery that changed wine drinking habits in America with
a $1.99 wine, is owned by the Franzia family which has made wine in
California for more than one hundred and ten years. In six years more
than 360 million bottles of Charles Shaw wines have been produced.
Bronco Wine Company and the Franzia family have no relationship to
Franzia brand boxed wine. For more information on any of the Bronco
Wine Company wines call 800-692-5780.

Journalists: For Artwork of Fred Franzia, Fred Franzia and Rich
Cartiere or Charles Shaw wines or to arrange interviews, please
contact Lisa Walter at 707-255-0300 or lisa@adamswalter.com.

For Bronco Wine Company
Harvey Posert, 707-963-2685
posert@napanet.net
Lisa A. Walter, 707-255-0300
lisa@adamswalter.com

Copyright Business Wire 2008