MyRaceLife.com Becomes an Official Sponsor at Knoxville Raceway

Emerging Online Social Community for Motorsports thrusts into Dirt Track
Racing with 3-Year Sponsorship at the Sprint Car Capital of the World

CARLSBAD, Calif., Aug. 8 /PRNewswire/ -- 4D Media, Inc., announced today
it has signed on as an "Official Sponsor" of the Knoxville Raceway and the
Knoxville Nationals. The famed facility in Knoxville, Iowa has hosted sprint
car racing's premier event -- the Knoxville Nationals for the last 48 years.
MyRaceLife.com is proud to be a marketing partner with Knoxville and will be
the "Title Sponsor" of Friday nights World Challenge, now known as the
"MyRaceLife.com World Challenge".
"As we strategized our entrance into Grassroots racing, it didn't take
long to see that Knoxville and the Knoxville Raceway is where we needed to
launch our MyRaceLife.com brand to the dirt racing fan base," says Thomas N.
Carter, CEO of 4D Media. "It is very fitting for us to be involved with
Knoxville seeing our corporate slogan is Built by Racers Driven by Fans(TM),
just as the Knoxville Raceway has done for the last 48 years."
"The MyRaceLife.com sponsorship is not only a good fit for our facility,
but we also see it as a viable tool for our teams and fans to communicate with
each other and share their racing experiences," said Knoxville Raceway
Marketing Director Brian Stickel. "The Nationals are known for evolving with
technology on the track and MyRaceLife.com gives us an Internet outlet to
extend our community, our sport, and our race to the world."
4D Media's 3 Year Sponsorship Deal with the Nationals will feature
MyRaceLife.com prominently displayed at the track and on the raceways
marketing including brochures, website, and related products. Race fans and
drivers in attendance can visit the MyRaceLife.com promotional display to
register for their online account.
About 4D Media, Inc. 4D Media, Inc. is a leading multimedia company that
combines proprietary analytics with web 2.0 technology to deliver a new level
of connectivity among operators, sponsors and consumers, primarily targeted at
the $3.5B North American motorsports market. While similar to other social
networks in the ability to help groups connect and communicate, 4D Media
provides a unique and targeted functionality to enable online execution and
internet communication of real life activities, such as scheduling,
registrations, standings, and sponsorships. The company has developed a wide
array of multimedia marketing solutions that it delivers through Internet,
CD/DVD-ROM and mobile applications, including a social community dedicated to
motorsports, MyRaceLife.com. For further information please visit
http://www.4dmediainc.com.
About MyRaceLife.com. MyRaceLife.com is the online social community
dedicated to motorsports. The site is built on a state-of-the-art platform
that bridges all racing constituencies -- track owners, teams, drivers,
sponsors and fans -- with blogs, videos and more. MyRaceLife.com caters to
each member's interest in motorsports, delivering technology-enabled tools
which allow all members of the racing community to get more out of
motorsports. For more information, please visit http://www.MyRaceLife.com.
For more information on the 48th Annual Knoxville Nationals and Knoxville
Raceway go to http://www.knoxvilleraceway.com or call (641)842-5431.
SOURCE 4D Media, Inc.

Thomas Carter of 4D Media, Inc., +1-760-845-7545, Thomas@4DMediaInc.com