Hertz Launches Low Cost Car Hire in Europe With Simply Wheelz

LONDON, Feb 26 (MARKET WIRE) --
The Hertz Corporation has today announced the launch of its new online car
rental company in Europe. Following the successful launch of Simply Wheelz in
Orlando last August, Simply Wheelz is now available to car rental customers
from the UK and Germany travelling to Alicante and Malaga in Spain, via
www.simplywheelz.co.uk and www.simplywheelz.de.

Bespoke to the needs of the European market, Simply Wheelz is specially
designed
for online customers who seek low prices from recognised companies, the discount
car
hire company offers low, competitive rates starting from $15 (GBP 8) a day.
Simply Wheelz also provides many features for free in its 'super inclusive'
rates,
such as unlimited mileage, collision damage waiver, theft protection, and an
additional driver. Free emergency roadside assistance (24/7) is also included
in addition to optional extras such as satellite navigation, child seats and
additionalpersonal insurances.

Simply Wheelz is able to provide outstanding value for money and fast
check-in
by offering only pre-paid car rentals via the dedicated, secure websites,
www.simplywheelz.co.uk and www.simplywheelz.de. Customers are asked for as
much information as possible at the booking stage to enable a quick and
simple pick up process. Simply Wheelz offers the latest European models
including
the Opel Corsa, Astra and Combo, with a minimum 3 day rental period.

Michel Taride, President of Hertz Europe, said: "Hertz has developed
SimplyWheelz as part of its ongoing growth strategy and to meet the growing
demand of
customers who want a bargain price for good quality car rental. The 'low-frills'
offering from Simply Wheelz allows customers to reserve, rent and return cars
simply, with a highly competitive cost compared to other discount car hire
companies."

Following a simple and straightforward booking process, Simply Wheelz
customers
will receive an email confirmation. Upon arrival at their destination they will
then be transported by shuttle bus to collect their car near to the airport. To
save customers the hassle of refuelling their car upon return, Simply Wheelz
cars are provided with a pre-filled tank of fuel which customers will be
charged for on arrival.

Simply Wheelz is a standalone company within the Hertz Corporation. Simply
Wheelz differs from the Hertz car rental experience by providing a
simplified alternative for the cost-conscious traveller. There are
distinctservice differences between the brands including:

-- Booking for Simply Wheelz is only available online; prepayment is
mandatory with a three day minimum rental
-- In order to keep prices low the Simply Wheelz fleet has a limited
range of vehicles available
-- Simply Wheelz does not therefore offer the Hertz Collections,
including Prestige, Green and Fun Collections
-- Hertz #1 Club and #1 Club Gold services and benefits are not
transferable to Simply Wheelz customers. This also applies to discounts and
frequent traveller/flyer/renter points

All cars in the Simply Wheelz range are the latest models and meet
fullEuropean emission standards. All are manual drive with power steering and
dual front airbags and most are equipped with air conditioning, Radio CD
Player with steering wheel audio controls and iPod/MP3 connectivity. The Opel
Corsa also comes with blue tooth connectivity and there is no extra charge for
drivers between 23 and 25 years old.

Simply Wheelz was first launched in Orlando in August 2007.

For further details and information on Simply Wheelz please log on to
www.simplywheelz.co.uk or www.simplywheelz.de

About Simply Wheelz

Simply Wheelz is an exciting new discount car rental company from Hertz. The
Simply Wheelz operation in Europe currently offers value car rental from the
Alicante and Malaga airports in Spain. Customers can book their pre-paid car
rental or obtain further information from the Simply Wheelz website
www.simplywheelz.co.uk or www.simplywheelz.de

About Hertz Europe

Hertz is the world's largest general use car rental company, operating
fromover 8,000 corporate locations in more than 150 countries. In 2008 Hertz
celebrates its 90th year of delivering quality car rental solutions to
leisure and corporate customers.

Product and service innovations such as Hertz #1 Club Gold, specially
designed
NeverLost satellite navigation systems, Hertz in-car DVD Entertainment and
unique cars offered through the company's Prestige, Fun and Green
Collections, set Hertz apart from the competition.

For further information please contact:
Aby Farsoun
020 7025 7507
aby.farsoun@trimediauk.com

Philippa Naylor
0870 606 0960
philippa.naylor@trimediauk.com

Copyright 2008, Market Wire, All rights reserved.

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