Univision.com Kicks off 2008 with Record Traffic

Wed Feb 20, 2008 5:58pm EST
 
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January Traffic Generates Double Digit Growth
NEW YORK--(Business Wire)--
Univision Online, Inc., the interactive subsidiary of Univision
Communications Inc., announced today that Univision.com surpassed a
new milestone in January 2008 by reaching all-time high traffic
levels. The website reached nearly 17 million unique browsers and 37
million visits last month, achieving year over year increases of +24%
and +19%, respectively.(a) Univision.com continues to grow its
traffic, while maintaining transparency and accuracy in traffic
measurement through Media Rating Council (MRC) Accreditation.
Univision.com is the longest-running MRC Accredited website in any
language.

   Univision.com continues to deliver innovative content and services
that reach new audiences while deepening the website's relationship
with its current users. Univision.com's comprehensive social
networking service, Mi Pagina, and expanded local city websites in top
U.S. Hispanic markets, are just some of the successful areas of the
website that have shown significant increases. The website also
continues to attract a large and loyal audience who visit
Univision.com daily for exclusive interactivity with popular Univision
TV programming, including "Amas de Casa Desesperadas" (Desperate
Housewives), "El Gordo y La Flaca" (The Scoop and the Skinny) and "Al
Punto" (To the Point); special events such as "Premio Lo Nuestro a la
Musica Latina" (Lo Nuestro Latin Music Awards Show), and reality based
shows like "Nuestra Belleza Latina" (Our Latin Beauty), "Moda Al
Rescate" (Fashion to the Rescue), and "Objetivo Fama" (Objective
Fame).

   "Univision.com's strategic approach is driving growth and
increasing audience interaction," said Javier Saralegui, President,
Univision Online. "We continue to partner with industry leaders in
launching innovative services that give advertisers the Internet's
best and most meaningful opportunities to engage Hispanics through
digital media."

   (a) Univision.com Traffic Analytics, MRC Accredited, Jan 2008 vs.
2007

   About Univision Online, Inc.

   Univision Online, Inc. is the interactive division of Univision
Communications Inc., the premier Spanish-language media company in the
United States. Univision Communications Inc. owns and operates and
Univision Online, the premier Spanish-language Internet destination in
the U.S. located at www.univision.com, and Univision Movil, the most
relevant Spanish-language mobile content and video, which includes
in-show wireless integrations, PSMS programs and the industry's most
comprehensive downloadable content catalog. Univision Communications
Inc.'s operations include Univision Network, the most-watched
Spanish-language broadcast television network in the U.S. reaching 99%
of U.S. Hispanic Households; TeleFutura Network, a general-interest
Spanish-language broadcast television network, which was launched in
2002 and now reaches 89% of U.S. Hispanic Households; Galavision, the
country's leading Spanish-language cable network; Univision Television
Group, which owns and operates 64 television stations in major U.S.
Hispanic markets and Puerto Rico; Univision Radio, the leading
Spanish-language radio group which owns and/or operates 70 radio
stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in
Puerto Rico; and Univision Music Group, which includes Univision
Records, Fonovisa Records, La Calle Records and Mexico-based Disa
Records as well as Fonomusic and America Musical Publishing companies.
Univision Communications also has a 50% interest in TuTv, a joint
venture formed to broadcast Televisa's pay television channels in the
U.S. Univision Communications has television network operations in
Miami and television and radio stations and sales offices in major
cities throughout the United States.

   For more information, please visit www.univision.net.

Univision Online
Emeli Gomez, 310-410-5607
egomez@us.univision.com

Copyright Business Wire 2008

 

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