Prestige Brands Holdings, Inc. Sells Three Shampoo Brands to Ultimark Products

IRVINGTON, N.Y.--(Business Wire)--
Prestige Brands Holdings, Inc. (NYSE:PBH) announced today it has sold its three
shampoo businesses to Ultimark Products. The transaction includes Prell Shampoo,
Denorex Dandruff Shampoo, and Zincon Dandruff Shampoo from the Company`s
Personal Care segment. These brands collectively represent approximately 2-3% of
annual company sales.

Terms of the agreement include an upfront payment of $8 million in cash,
followed by a subsequent payment of $1 million on October 28, 2010. The Company
will use the proceeds of the sale to pay down debt.

"The successful sale of these businesses allows us to increase focus on our two
larger segments, over-the-counter healthcare and household cleaning products, to
enhance shareholder value," said Matthew Mannelly, President and CEO.

Prestige Brands, Inc. markets well-known over-the-counter healthcare, household
cleaning and personal care products throughout the U.S., Canada, and in certain
international markets. Key brands include Clear Eyes and Murine eye and ear care
products, Chloraseptic sore throat relief products, Little Remedies pediatric
over-the-counter products, The Doctor`s NightGuard dental protector, New-Skin
liquid bandages, Cutex nail polish remover, and Comet and Spic and Span
household cleaners.

Ultimark Products, based in Philadelphia, PA, is an innovator that specializes
in the acquisition, development and strategic marketing of consumer products.
Ultimark has multiple product distribution channels throughout North America
including electronic retailing, direct to consumer, and major retailers.

Prestige Brands Holdings, Inc.
Dean Siegal, 914-524-6819

Copyright Business Wire 2009