Pay-TV and Video-on-Demand Potential in India

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/707399/paytv_and_videoo)
has announced the addition of the "Pay-TV and Video-on-Demand
Potential in India" report to their offering.

The cable industry has dominated the pay-TV market since the early
nineties but is now facing competition from DTH and IPTV. DTH seems to
be growing strong in India and is likely to capture 24.6% of the total
pay-TV subscriber base by 2012, while 11.1% of subscribers will be
covered by cable-CAS. Overall growth of cable subscribers, including
cable-CAS and cable-non CAS, during the forecasted period is slated to
be a mere 0.51% CAGR. The growth of IPTV is likely to remain slow
during the forecasted period, owing to lower broadband penetration in
the country.

This report delves into the total pay-TV subscriber base by
different technologies, i.e., cable, DTH, and IPTV. It also highlights
the drivers and challenges for these technologies, the current state
of broadband in India, and the potential for video-on-demand in India.

Key Topics Covered:

Executive Summary

Introduction

Indian Television Industry Overview

Cable TV Overview

Introduction of Conditional Access System (CAS)

TRAI Regulations on CAS

Broadcasters

Cable Operators

CAS Challenges

Extension of CAS

Cable Industry Challenges

Digital Television

Direct-to-Home (DTH) TV

Drivers for DTH

Challenges for DTH

The Competitive Landscape for DTH

IPTV

IPTV Challenges

IPTV Drivers

IPTV Competitive Landscape

IPTV Regulation Highlights

Indian Broadband

Broadband Growth in India

Broadband Competitive Landscape

Broadband Regulatory Issues

Video-on-Demand

Methodology

Related Reports

For more information visit
http://www.researchandmarkets.com/research/707399/paytv_and_videoo.

Research and Markets
Laura Wood
Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2008