Legendary Pyramids Will Host the Middle East`s First Race for the Cure against Breast Cancer

CAIRO--(Business Wire)--
Egypt`s breast cancer movement will race forward at the historic Pyramids of
Giza today. A mighty gathering of Egyptians and international visitors will run
and walk across the Pyramids site starting at 10 a.m. to raise awareness about
breast cancer during the first Race for the Cure in the Middle East, organized
by Susan G. Komen for the Cure and the Breast Cancer Foundation of Egypt under
the auspices of the First Lady of Egypt, H.E. Mrs. Suzanne Mubarak.

Egyptians and expatriates have formed teams of runners at their schools and
workplaces to cross the Pyramids site to break the silence that often surrounds
breast cancer in many countries including Egypt. Breast cancer advocates from as
many as 10 countries in the Middle East and North Africa will accompany them.
They will be joined by high-level officials including Ambassador Nancy G.
Brinker, founder of Susan G. Komen for the Cure and World Health Organization
Goodwill Ambassador for Cancer Control; U.S. Ambassador to Egypt Margaret
Scobey; Dr. Zahi Hawass, Director-General of Egypt`s Supreme Council of
Antiquities; Nagwa Shoeb, Director General of the Suzanne Mubarak Women`s
International Peace Movement; and Dr. Mohamed Shaalan, Chairman of the Breast
Cancer Foundation of Egypt.

While bringing national and international attention to the disease, the Race for
the Cure is designed as an uplifting event - a healing event for breast cancer
survivors and their families and friends, and a positive step of people joining
forces to beat the disease. Awards and prizes will be given to top finishers;
teams will be recognized; and live music and exhibitors will add to the
celebratory atmosphere.

"These events are a demonstration of the cooperation between countries,
governments, civil society, advocates, survivors and the global community as a
whole," said Dr. Mohamed Shaalan, Chairman of the Breast Cancer Foundation of
Egypt (BCFE). "It shows that breast cancer has no boundaries and reveals the
beauty of the world`s unity in its fight against breast cancer. These events
stand as a great addition to the global breast cancer movement especially in the
Middle East."

"Runners and walkers alike will break the silence that surrounds breast cancer
in Egypt, North Africa and the Middle East," said Ambassador Brinker. "This
historic Egypt Race for the Cure will send a powerful global message celebrating
survivorship and promoting early detection."

Somewhere in the world, a woman dies of breast cancer every 68 seconds on
average. The incidence of breast cancer is rising in Egypt and other countries
in the Middle East and North Africa.

The Race continues a week of events aimed at showcasing Egypt`s leadership in
the fight against breast cancer and supporting the Egyptian Ministry of Health`s
National Program to Combat Breast Cancer in Egypt. More broadly, the events in
Egypt are aimed at energizing the breast cancer movement throughout the Middle
East region and raising awareness internationally about the need for early
detection of breast cancer. On the evening of October 24, the Grand Hyatt Hotel
in Cairo will host a public forum for individuals, survivors of breast cancer,
health personnel and public figures to clarify concepts of breast cancer and
strategies for combating the disease. For more details about the week`s events,
see the Susan G. Komen for the Cure web site at http://ww.komen.org. For more
information about breast cancer, visit www.komen.org (English) or www.bcfe.org
(Arabic and English).

To participate in the Race

Registering: Members of the public can pre-register until Thursday October 22 at
locations around Cairo: the BCFE office at 33 Kasr al Aini Street, Cairo; at
Sawy Culturewheel on 26th of July Street in Zamalek; Stop & Stock, 12 Manshiyat
al Tayaran Street, Heliopolis; Communication for Healthy Living, 28 Road 265,
New Maadi; at the student activities office, Ain Shams University; or American
University in Cairo, new campus. For more information, call the hotline
3536-6066 or visit www.bcfe.org. Registration is also available on Race Day but
not recommended, as delays are expected.

Teams: Participants can magnify their support by forming a team in the name of
their workplace, school, neighborhood or loved one with breast cancer, then
racing as a group for breast cancer. Team captains distribute registration forms
to team members, collect fees from them, then turn in forms and fees to get
shirts and race-number bibs. More information on forming a team is available
from the team coordinator at BCFE: 012-711-3884 or 2368-2431.

Transportation: Pre-registration allows parking in the Pyramids site starting
from 8 a.m. October 24: Enter via Al-Haram Street (north) gates to be directed
to the main parking lot beside the middle Pyramid. Free shuttle service to the
Pyramids will be provided at 7:30 a.m. at the Heliopolis Club, Maadi Grand Mall
in Maadi, the Gezira Club in Zamalek, and the Shooting Club in Dokki.

Volunteers needed: There are many volunteer opportunities, both daytime and
evening leading up to the day of the Race as well as on the actual Race Day. To
volunteer, call Abeer at BCFE: 010-349-1104 or (02) 2368-2431 or -2.

"I invite everybody to join us in this important race for life. With your help,
we will cross the finish line together." - Dr. Mohamed Shaalan, Chairman, Breast
Cancer Foundation of Egypt.

Media contact in the U.S.:
Susan G. Komen for the Cure
Julie Bernstein, (+1) 240-601-5562
jbernstein@komen.org
or
Media contact in Egypt:
Breast Cancer Foundation of Egypt
Ghada Mostafa, (+2 02) 2368-2431 or 2
Mobile: 010-048-8100
gkhalafallah@bcfe.org
www.bcfe.org

Copyright Business Wire 2009