Land Rover G4 Challenge Nevada Passage Adventure Competition - Finale

Lyons and Lieb win U.S. Selection event, advance to International Competition

IRVINE, Calif., May 12 /PRNewswire/ -- Just twenty miles north of the
bright lights and lavish casinos in Las Vegas, Lisa Lieb (Durango, Colo.) and
her partner Tom Lyons (Reno, Nev.) won it big - taking top honors at the 2008
Land Rover G4 Challenge Nevada Passage which wrapped up four days and 1,000
miles of adventure competition at Nellis Dunes on Friday, May 9.
With this victory, Lyons and Lieb move on to the G4 Challenge
International Selections event at Eastnor Castle in Herefordshire, UK in early
2009 along with the second place team of Peter Hanson (Minneapolis) and Sarah
McMahan (Incline Village, Nev.). At the UK event one male and one female
competitor from those two teams will be selected to represent the United
States against teams from 17 other countries in the three-week-long Land Rover
G4 Challenge finals in Asia mid-2009.
"The Land Rover G4 Challenge epitomizes the spirit of adventure," said
Finbar McFall, Vice President of Marketing for Land Rover North America.
"After such an exciting week following these amazing athletes through the
state of Nevada, we've found the four competitors that are moving on to
represent the United States in the Land Rover G4 Challenge International
Selections event in the UK. The International Selections event determines the
two competitors that will move on to the G4 Challenge Finals in 2009."
The final event last week brought teams slipping and sliding in their
LR3's at the Nellis sand dunes until they got stuck - then a winching
competition broke out. Winching is the art of getting your vehicle out of
trouble using the 100-feet of coiled steel-braided cable mounted on the front
of each competitor's Land Rover. In this case the "trouble" was getting buried
in deep, soft sand with a couple hundred feet of steep sandy hill to go.
Pulling a fully loaded LR3 complete with a kayak and two bikes strapped to
the roof straight up a sand dune isn't an everyday occurrence, but a skill
that will come in mighty handy should the situation ever arise on the
adventures these athletes embark on and was excellent training for the teams
that advance and will face similar challenges in England.
With Land Rover's carving their own unique configurations in sand bowls at
Nellis, recreational ATV and dirt bike riders having some fun, and fighter
pilots zooming overhead on their way back to nearby Nellis Air Force base,
being in the middle of the desert couldn't get much more fun and clearly is
one of the reasons why National Geographic Adventure Magazine named Las Vegas,
America's No.1 Adventure City.
Team Red -- Jim Perkins and Brandyn Roark-Gray -- posted the fastest
winching time of the day at 14:52, eight seconds better than Phil Glenn and
Laura Home of Team Lime Green -- but the story of the day was Lyons and Lieb
winning the four-day adventure race.
The pair won the kayak and mountain biking stages, placed second in the
trail run and communications stages, were charismatic and charming in the face
of adversity, and steady everywhere else leading to the overall victory.
"This was just an unbelievable experience," said Lieb. "It was a week
worth of constant overstimulation and I'm totally exhausted but in a good way.
The landscape here in Nevada is really breathtaking and being able to see it
all behind the wheel of a Land Rover that can handle just about anything made
it all that much sweeter."
Twenty athletes, 10 teams, 1,000 miles across Nevada's spectacular wide
open spaces, camping under the stars, adventure worthy Land Rovers, amateur
athletes pushing the limits of human potential, discovering hidden talents,
and ultimately living life to the fullest -- the Land Rover G4 Challenge
Nevada Passage was all that and more.
Nearly 100 hours of video was captured by the 20-member strong TEAM
Unlimited television crew during the week, creating perhaps an even bigger
challenge than the event itself -- editing it all down for a one-hour show.
The broadcast will start its run in national syndication in August, with
airings through February of 2009.
Log on to www.nevadapassage.com for daily highlights and photo galleries,
and follow along at www.landroverG4challenge.com as Lieb, Lyons, McMahan, and
Hanson strive to become the first Americans to win an international G4
competition.

2008 TEAMS LIST
Name Age Hometown Occupation
TEAM GREEN
Tim Menoher 37 Erlanger, KY Bank Sales Director
Linda Lindsay 43 Petaluma, Calif. Office Administrator

TEAM ORANGE
Nate Brown 31 Cedarburg, Wis. Hyperbaric Technician
Sage Grossi 30 Tempe, Ariz. College Professor

TEAM ROYAL BLUE
Adam Chase 42 Boulder, Colo. Attorney
Caroline Colonna 44 Taos, NM Doctor of Oriental
Medicine

TEAM BURGUNDY
Scott Fredricksen 33 Greenville, SC Sales Manager
Rachel Cieslewicz 29 Salt Lake City, Personal Trainer
Utah

TEAM LIME GREEN
Phil Glenn 31 Reno, Nev. Emergency Medical
Technician
Laura Home 34 Santa Cruz, Middle School Teacher
Calif.

TEAM TURQUOISE
Peter Hanson 43 Minneapolis Sports Medicine
Physician
Sarah McMahan 36 Incline Village, Sales
Nev.

TEAM GRAY
Dean Kruuse 35 San Diego, Calif. Repair Shop Owner
Emma Garrard 27 Truckee, Calif. Photo Journalist

TEAM PURPLE
Tom Lyons 47 Reno, Nev. Real Estate Investor
Lisa Lieb 37 Durango, Colo. Property Manager

TEAM RED
Jim Perkins 33 Huntington Beach, Construction Company
Calif. Sales
Brandyn Roark-Gray 29 Sandpoint, Idaho Mental Health
Counselor

TEAM YELLOW
Garrett Wheeler 27 Waitsfield, VT Glass Blower
Marne Smiley 25 Ann Arbor, Mich. Director for Michigan
MTB Assoc.

FACT SHEET

The 18 participating nations:

-- Australia -- China -- Netherlands -- Turkey
-- Austria -- France -- Norway/Sweden -- UK
-- Belgium/Luxemburg -- Germany -- Russia -- USA
-- Brazil -- Ireland -- South Africa
-- Canada -- Italy -- Spain

Land Rover G4 Challenge
Land Rover has a lasting heritage of adventure, with one of the best known
expeditions run in 1970 when two Range Rovers became the first vehicles to
complete a land crossing of the Darien Gap swamplands that divide North
America from South America. The Land Rover G4 Challenge was inaugurated in
2003, when Belgian fighter pilot Rudi Thoelen emerged victorious from a cliff
hanging finale in Moab, Utah. The next Challenge, in 2006, went deep into
rugged, remote locations in Thailand, Laos, Brazil and Bolivia, coming to an
end at an altitude of over 13,000 feet with South African Martin Dreyer
emerging victorious.
The Nevada Commission on Tourism
The Nevada Commission on Tourism is the marketing agency for the state of
Nevada. It developed the Nevada Passage in 2005 to showcase the state's
outdoor activities to the world. Viewers can watch the Telly Award winning
2005, 2006, and 2007 shows online at www.nevadapassage.com .
Land Rover North America
Land Rover North America is part of Ford Motor Company's Premier
Automotive Group with headquarters in Irvine, Calif. Land Rover established
operations in the United States in 1986, and now imports and distributes Range
Rover, Range Rover Sport, LR3 and LR2 vehicles manufactured by Land Rover in
Solihull and Halewood, England. Land Rover's worldwide operations are wholly
owned by Ford Motor Company, Dearborn, Mich. For information about the Land
Rover retailer nearest you, call 800-FIND-4WD or log on to
www.LandRoverusa.com .
Vehicle specifications and features are subject to change. For the latest
Land Rover pricing and product information, contact Land Rover North America
Product Communications at (949) 341-5800. Land Rover-related press releases
and electronic photos of the company's products are available on-line in the
Land Rover section of Ford Motor Company's news media Web site
( media.landrover.com ).
SOURCE Land Rover North America

Deborah Sandford, Communications & Public Affairs Manager, +1-949-341-6184,
dsandfor@landrover.com, or Nicole Marshall, Media Communications Officer,
+1-949-341-6809, nmarsh15@landrover.com, or Kimberly Daniel, Media
Communications Officer, +1-949-341-6831, kdanie40@landrover.com, all of Land
Rover North America; Chris Chrystal, Media Relations Manager for Nevada
Commission on Tourism, +1-775-687-4322, cchrystal@TravelNevada.com; or Kerri
Garcia, Director of Public Relations of R&R Partners, +1-775-336-4557,
kerri.garcia@rrpartners.com